#Japan #Tokyo #sunglasses #URM #Russeluno

New Collaboration between URM and Russeluno

The fashion eyewear brand URM, developed by MOSH Co., Ltd., has announced an exciting new collaboration with the golf apparel brand Russeluno. This partnership aims to redefine golf fashion with a unique style, combining sporty aesthetics and innovative design.

About URM

URM stands for “UnREadyMade,” which symbolizes the brand’s commitment to creating stylish eyewear that is yet to be crafted. They strive to bring unconventional fashion to eyewear, delivering fresh designs that resonate with the latest trends in the global fashion scene. The brand's philosophy revolves around aesthetic relevance, aiming to pair contemporary styles with functionality.

Introducing Russeluno

On the other hand, Russeluno, introduced by Kankou Co., Ltd., aims to revolutionize golf wear with a street fashion twist. Their motto, “Changing the concept of golf wear 180 degrees,” highlights their intent to merge traditional golf attire with modern fashion elements, influenced in part by Mexico's vibrant Lucha Libre wrestling culture. This bold approach has captivated golf enthusiasts, making Russeluno a standout in the golfing community.

Collaboration Details

The URM x Russeluno sunglasses are set to launch in October 2025 and will be available at select Russeluno retail outlets. They come in three striking frame colors:
1. Black frames with brown lenses, priced at ¥31,900 (including tax)
2. Blue Grey frames with light blue lenses, priced at ¥31,900 (including tax)
3. Dark Red frames with green lenses, also priced at ¥31,900 (including tax)

Each pair of sunglasses features distinctive branding elements, including the LUCHA symbol associated with Russeluno and the URM star, representing the URM brand, embossed on the temples.

What’s Included in the Purchase

Customers purchasing the URM x Russeluno sunglasses will receive an original Russeluno case, a lens cleaning cloth, and an additional URM sling case, making it an attractive package for style-conscious golfers.

Conclusion

The collaboration between URM and Russeluno represents a powerful amalgamation of sport and street style, designed for the modern golfer who seeks both functionality and fashion. Make sure to mark your calendars for October 2025 to grab a pair of these exclusive sunglasses that are bound to become a favorite in golf fashion history!

For more information, you can visit the respective brand websites: URM and Russeluno. Follow them on social media for the latest updates and behind-the-scenes looks at this collaboration on Instagram: @urm_unreadymade and @russeluno_golf_club.