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CES Unveiled Milan: A Gateway to European Innovation

The Consumer Technology Association (CTA)® is set to elevate the European tech landscape with the highly anticipated event, CES Unveiled Milan, scheduled for October 21 at Allianz MiCo. This occasion not only marks a significant milestone in the Road to CES but also reinforces the critical role Europe plays in the global technology transformation. The event serves as a precursor to CES 2027, providing a stage for revolutionary technologies and fostering connections among industry leaders, investors, and innovators.

In the words of Gary Shapiro, the Executive Vice President and CEO of CTA, "Innovation is global, and Europe remains vital for the future of technology." This sentiment encapsulates the essence of CES Unveiled Milan – a celebration of European ingenuity and a strong platform for innovatives to showcase their accomplishments. The event promises to gather hundreds of business executives, innovators, government officials, and media representatives, all focused on sparking meaningful exchanges.

Milan, a city renowned for its convergence of design, creativity, and technology, serves as the ideal backdrop for this engagement. Kinsey Fabrizio, President of CTA, emphasized this point, stating that hosting CES Unveiled in Milan opens new avenues for innovators to refine their presentations and forge valuable connections ahead of CES 2027.

At CES Unveiled Milan, attendees can expect to witness an array of groundbreaking startups and established brands leading advancements in sectors such as aerospace, artificial intelligence, agri-tech, digital health, and luxury tech. The event will emphasize supporting startups through mentorship programs and pairing initiatives, offering them the necessary resources to thrive in the competitive tech landscape.

In particular, a presentation contest for startups aims to enhance founders’ pitches, with the winner receiving a coveted spot at Eureka Park® during CES 2027, a prime venue for showcasing innovation. Moreover, the conference program will provide insights into upcoming tech trends and announcements at CES while exploring the dynamics of the European innovation ecosystem. The focus will be on emerging trends, the global scale of innovation, and navigating the political landscape of the region.

The Italian Trade Agency is proud to co-host CES Unveiled Milan, showcasing Italy's commitment to fostering industrial competitiveness and innovation. As Matteo Zoppas, President of the Agency notes, this collaboration offers Italian firms an unparalleled stage to present the latest in Made in Italy technology, amplifying their visibility and creating pathways for market expansion and partnerships.

CES Unveiled Milan exemplifies a dynamic opportunity for European innovators to build momentum, gain insights, and network. As part of the Road to CES, this initiative will travel through other European cities, including Paris and Amsterdam, reflecting CES’s ongoing commitment to engaging innovators across the continent.

The CES 2027 is set to take place from January 6 to 9 in Las Vegas, promising an exciting convergence of global tech talent. This year's Road to CES is an affirmation of the dedication to fostering innovation that resonates throughout Europe, culminating in a monumental gathering in Las Vegas. Stay tuned for more details as registration opens in May.

About CES®

CES is the world's most influential technology event, serving as a global meeting point for innovators from around the world. Owned and produced by the Consumer Technology Association (CTA)®, CES covers the full spectrum of the tech industry and has become a pivotal platform for new partnerships and business opportunities. For more information, visit CES.tech and follow on social media.

About the Consumer Technology Association (CTA)®

As North America's largest technology trade association, the CTA champions the tech industry, representing companies of all sizes, from startups to global brands. With over 17 million American jobs connected to its members, the CTA is the proud owner and operator of CES®, the largest global tech event. Learn more at CTA.tech and stay connected with @CTAtech.