#Japan #Setagaya #Sake Lees #TOJI #DAIDAI

TOJI's New Wellness Product: Sake Lees Bath Powder -DAIDAI-

TOJI, a wellness brand based in Setagaya, Tokyo, is excited to announce the launch of its third product, the Sake Lees Bath Powder Orange -DAIDAI-, now available on their official online store. This product is designed with the essence of Japanese health and beauty wisdom, making it an ideal gift for Mother's Day and the upcoming early summer season.


The new bath powder combines sake lees, a by-product of sake brewing that is rich in nutrients and beauty benefits, with natural salts and a sumptuous blend of 100% natural essential oils from mandarin and palmarosa. Each ingredient has been meticulously selected to create a deep, high-quality aroma that soothes the mind and body.

A Relaxing Bathing Experience

The scent of the newly released DAIDAI bath powder is crafted using only the finest natural essential oils extracted from flowers, leaves, fruit peels, and bark. With its unique combination, this product provides not only an aromatic experience but also delivers positive effects to the skin. The sake lees is carefully powdered through a low-temperature process, ensuring it is alcohol-free and suitable for sensitive skin and children.

One serving of the Sake Lees Bath Powder -DAIDAI- comes in a single pouch and retails for ¥1,210 (including tax). You can purchase it through TOJI's official online store. The product will officially launch on April 1, 2025.

In addition, TOJI is currently running an SNS gift campaign in conjunction with the product launch, so make sure to check their social media for exclusive coupons related to the -DAIDAI- release.

Seasonal Self-Care for Mind and Body

The transition from spring to early summer can often leave individuals feeling disoriented, especially with the onset of seasonal allergies and bloating. The refreshing fragrances of mandarin and palmarosa featured in the -DAIDAI- bath powder work to gently loosen tension and uplift your spirit. Packed with skin-nourishing amino acids and vitamins, the sake lees contributes to maintaining skin hydration and promoting vitality, effectively offering relief to tired skin. The inclusion of kojic acid helps to even out skin tone while the antioxidant-rich polyphenols provide anti-aging benefits leading to a radiant complexion.

TOJI intends to continue expanding its product range in skincare and health foods, showcasing the unique qualities of traditional Japanese ingredients in the global luxury wellness scene.

About TOJI

Founded in 2024, TOJI marries ancient Japanese health wisdom with contemporary needs, striving to bring genuine beauty and a fulfilling lifestyle to its consumers. Since its inception, the brand has focused on researching the health and beauty benefits of sake lees, carefully developing products that harmonize with handpicked ingredients, cherishing connections with individuals and regions involved in the process. In collaboration with local hotels and sake breweries, TOJI also engages in initiatives enhancing regional attractions and supporting global marketing.

For more information or inquiries, contact TOJI at [email protected]. TOJI warmly welcomes media interests as well as new partnerships with sake breweries and producers who resonate with our mission.