#Japan #Tokyo #FamilyMart #Wellness Program #Healthy Coupons

FamilyMart’s New Initiative for Employee Health

FamilyMart, headquartered in Minato, Tokyo, is taking a significant step towards promoting better health among its employees by launching an innovative wellness program centered around its products and services. This initiative includes the distribution of 'Health Coupons' designed to support employees in adopting healthier eating habits. Guided by the expertise of in-house nutritionists, FamilyMart is recommending balanced meal combinations sourced from its extensive range of offerings to help employees achieve their health goals.

Background of the Initiative

In an era where workforce health has become essential for sustainable corporate growth, FamilyMart recognized the need to prioritize the well-being of its employees. Since establishing its Health Management Office in 2019, FamilyMart has been dedicated to instilling a culture of health consciousness within the organization. Recent data from the company's inaugural Health White Paper revealed troubling trends among employees in their 20s and 30s, indicating an increase in obesity rates. Furthermore, the health awareness survey showed that about 40% of employees exhibiting high BMI values are aware of their health yet struggle to initiate lifestyle changes.

In response to these insights, FamilyMart is implementing a unique health management strategy tailored specifically to its convenience store model. By delivering 'Health Coupons' coupled with suggested combinations of private brand (PB) products, the company aims to encourage healthier choices and foster habitual wellness among its workforce.

Healthy Coupons Unveiled

Among the offerings, the initiative has launched a well-balanced meal featuring the popular 'Famichiki' fried chicken alongside a nutritious salad made of three types of sticky ingredients and daikon. This combination not only delivers on taste but also emphasizes nutritional balance, keeping in mind the diverse preferences of employees. The items eligible for the Health Coupons will rotate periodically, ensuring that employees remain engaged and interested in their healthy eating journey.

Coupon Details

• - First Distribution:

Validity: October 14 – October 20, 2025
Content: One free coupon for 'Three Types of Sticky Vegetable Salad'.

• - Second Distribution:

Validity: October 21 – October 27, 2025
Content: Discount of 50 yen on 'Famichiki (boneless)' and 100 yen off for 'Three Types of Sticky Vegetable Salad' coupon set.

Sample Combinations for Employees

1. Juicy Meat Bun & Hijiki Salad
Experience satisfaction with this delicious set, combining high dietary fiber from hijiki and ingredients like tofu and edamame, which also contains lotus root, helping to suppress fat absorption.

2. Famima Melon Pan & Vegetable Salad
This breakfast set includes essential proteins and fiber, ensuring employees start their day with nutrient-dense options while mitigating blood sugar spikes by consuming vegetables first.

3. Hand Roll Salmon & Chicken Skewers
Perfect for busy moments, this one-hand meal set provides a balanced intake of carbohydrates, proteins, and vegetables, offering a filling experience and nutritional satisfaction.

Commitment to Employee Wellness

FamilyMart emphasizes the importance of making health maintenance convenient and enjoyable for its workforce. The choice of 'Three Types of Sticky Vegetable Salad' as a key menu item comes with a dressing and is rich in dietary fiber—perfect for employees seeking quick yet healthy options amidst their busy schedules.

The company hopes this initiative serves not only as a means to support employee health but also as inspiration for ongoing wellness habits in their everyday lives.

For more reference, you can view the Health White Paper here.

FamilyMart continues to live by its tagline 'Your Convenience Store, FamilyMart,' aspiring to be an indispensable part of the community by supporting customers and their families with convenience and care.