Marishi Fuji Triumphs as Grand Gold Winner at World Green Tea Contest 2025

Phenimax, a renowned specialty tea retailer focusing on premium organic Japanese teas, has recently celebrated a remarkable milestone. Its flagship product, Marishi Fuji — an exquisite hand-rolled Japanese tea — has been honored with the Grand Gold Prize at the World Green Tea Contest 2025, held in Shizuoka, Japan. This prestigious accolade emphasizes not only the superior quality of Marishi Fuji but also Phenimax's commitment to organic and sustainable tea cultivation.

Marishi Fuji is crafted from rare Marishi leaves, which are meticulously harvested and hand-rolled using a traditional technique recognized as a National Intangible Cultural Heritage of Japan. Having originally secured the highest price at Japan's inaugural green tea auction earlier this year, Marishi Fuji's acclaim has echoed through both domestic and international circles.

Phenimax has recently announced the launch of a limited-edition Marishi Fuji Temomicha Set, featuring the award-winning tea alongside a luxurious Arita ware tea set and traditional Wasanbon confectionery. With only ten sets available, each offers a unique chance to indulge in the finest artistry of Japan. The Ambiance of Japanese craftsmanship is complemented by the exclusivity of this offering. Pricing details for these sets are available upon request, and they make for a truly distinctive gift option on special occasions.

Preserving 400 Years of Tradition with Temomicha

Temomicha, or hand-rolled Japanese tea, is not just a product for Phenimax, but a tradition that they are passionate about preserving. This meticulous tea-making process, which has been refined over 400 years, includes hours of careful hand-rolling post-harvest, resulting in a tea that boasts notable depth and refinement. Marishi Fuji is produced in limited quantities, reinforcing its value as a collector’s item.

The Legendary Marishi Cultivar

The Grand Gold-winning Marishi Fuji tea is made from the sought-after Marishi cultivar, a unique strain held in high regard among tea connoisseurs. Unlike standard tea plants, which typically grow in uniformity, Marishi tea plants thrive freely, enhancing their quality by allowing each leaf to receive adequate sunlight. The meticulous selection process for Marishi Fuji involves hand-picking only the best tender buds and the two subsequent young leaves, ensuring that each cup of tea embodies unparalleled flavor and quality. This careful harvesting process is one of the primary reasons why Marishi Fuji earned such high praise and the top bidding price at the tea auction this year.

Phenimax's Innovative Organic Matcha

In addition to their flagship tea, Phenimax is branching out into unique organic matcha products. They are introducing a Wholefood Organic Matcha that challenges the usual practices in the matcha industry, which often involves using chemical fertilizers. Phenimax promotes its matcha as not only organic but also nutritious, grinding the whole tea leaf to retain its full benefits. Their new GABA Matcha, known for its enhanced GABA content, is another innovation set to hit the market.

A True 100% Uji Matcha Experience

For matcha enthusiasts, Phenimax offers a genuine 100% Uji matcha derived exclusively from the historical Uji region in Kyoto. This area is celebrated for its exceptional tea quality, yet it only accounts for a tiny fraction of Japan's total production. While many teas labeled as Uji matcha contain blends from neighboring prefectures, Phenimax guarantees authentic and pure Uji matcha, which is exceedingly rare.

Phenimax is dedicated to redefining the future of Japanese tea through its unique offerings and commitment to maintaining traditional craftsmanship. From the prized Marishi Fuji to the rich matcha varieties, each product stands as a testament to the highest standards of purity and excellence in tea production. Experience the nuanced artistry of contemporary and traditional Japanese tea by visiting Phenimax's website for more information.