#Japan #Tokyo #LIXIL #Aiful Home #Home Consultation

Introduction

Aiful Home Company, part of LIXIL Housing Research Institute, has launched a new online counter aimed at increasing accessibility for home consultation services across Japan. With a mission to make housing solutions easier to access, Aiful Home is leveraging its extensive network of approximately 250 franchise outlets nationwide to ensure customers can receive reliable advice regardless of their location.

Background of the Online Counter

Previously, Aiful Home divided Japan into around 300 franchise territories but operated only about 170 locations. As a result, customers residing in 130 areas had limited access to Aiful Home's services. With the shift in customers’ information-seeking behavior towards online channels and social media, it became evident that enhancing the consultation process was necessary. The introduction of the online counter aims to address these challenges by providing a more approachable avenue for customers to engage with home consultation services.

Overview and Key Features of the Online Counter

The newly introduced online counter provides a vital service for customers residing in areas without a physical Aiful Home location. Through the “national exhibition hall list” on the Aiful Home website, nearby franchise partners can offer online consultations as a vital resource for potential homebuyers.

Key Features:

• - Expanded Consultation Access: Customers can now connect with Aiful Home services online, even in regions lacking a physical outlet.
• - Localised Support: The extensive network of franchise partners enables tailored consultations that consider regional circumstances and customer needs.
• - Improved Convenience: This service provides an accessible and user-friendly environment for customers considering home purchases, streamlining the consultation process.

Preliminary Implementation and Future Expansion

Since its pilot run in April this year in 15 areas, including Tokyo and Aichi, the online counter has already shown promising results with new transactions originating from previously unexplored regions. The outreach of this new service confirms its effectiveness, as it continues to attract inquiries from areas that previously showed little engagement.

Currently, the expansion of the franchise continues, with over 80 new areas planned shortly. The objective is to increase the number of consultation points from the current 170 to approximately 240, achieving a national presence with about 250 operational locations.

Commitment to Customer Satisfaction and Industry Evolution

Aiful Home remains dedicated to pioneering innovative solutions within the housing industry. By partnering with franchise outlets, the company is confident it can adapt to new market realities, enhancing customer satisfaction and contributing to the overall growth of the housing sector. Through the online counter, Aiful Home strives to educate all customers about “smart choices,” focusing on long-term cost efficiency as a vital aspect of home ownership.

Company Overview

Founded in 1984, Aiful Home has a steadfast commitment to delivering quality housing solutions. The company prides itself on its mission to provide better homes to a greater number of people economically. By establishing a franchise chain that enables individuals to secure affordable and quality homes, Aiful Home has successfully delivered over 180,000 homes to date, preserving high cost-performance and consistent quality across its offerings.

Company Details

• - Company Name: Aiful Home Company, a subsidiary of LIXIL Housing Research Institute
• - President: Kouta Higuchi, President of Aiful Home Company
• - Headquarters: 1-1-1 Nishi Shinagawa, Shinagawa-ku, Tokyo, Japan
• - Website: Aiful Home | LIXIL Housing Research Institute

LIXIL Housing Research Institute Overview

As a comprehensive living solutions provider, LIXIL engages in manufacturing and sales of housing materials and equipment, alongside operating a significant franchise chain. The company operates under three renowned brands: Aiful Home, Fias Home, and GL Home, positioning itself as a leader in the housing franchise sector. With initiatives like the “YUIE PROJECT” set to launch in 2024, LIXIL is actively advancing housing voluntary chain projects as part of its extensive service offerings.