#South Korea #Seoul #Good Design #DORCO SLEEK #shaving products

DORCO SLEEK Recognized with 2025 GOOD DESIGN® Award

DORCO, a prominent South Korean shaving brand, has proudly announced that its flagship product, the DORCO SLEEK razor, has been honored with the prestigious 2025 GOOD DESIGN® Award. This recognition, awarded by the Chicago Athenaeum Museum of Architecture and Design, underscores the SLEEK's innovative design and its effectiveness in solving everyday shaving challenges.

A Design That Balances Form and Function

The DORCO SLEEK is a product that combines aesthetic appeal with practical usability. It features a sleek matte-metal handle and a multi-flex head, designed for precise control and comfort during shaving. The award reflects the focus DORCO has placed on enhancing the consumer experience through thoughtful design. Feedback from users reveals a consistent theme: smooth glide, reduced skin irritation, and superior shaving performance.

This innovative razor was developed in collaboration with Prime Studio and aims to strengthen DORCO's presence in global markets. The design process included extensive research into consumer preferences across major regions such as Europe, Asia, and North America. This research guided key decisions regarding the color, materials, and finishes used in the product's design.

Customer-Centric Development Process

The development team defined three visual concepts for SLEEK—“Crafted with Care,” “Simple Complexity,” and “Lightness of Touch.” These were translated into 2D-rendered concepts that drew inspiration from high-end hand tools and focused on the tactile experience offered by various materials. After thorough testing and refinement, the team settled on a final design that was aimed at delivering both style and functionality.

Technical Innovations for a Superior Shave

In line with DORCO's reputation for innovation, the SLEEK incorporates cutting-edge blade engineering technology. Key features include the Super Thin Blade and Thin Edge Blade technology, ensuring both durability and ultimate performance during use. Users can expect a close and smooth shave while experiencing minimal skin irritation. Additional features like the SmoothShield+ lubricating strip, which contains Vitamin E and aloe, contribute to a comfortable and controlled shaving experience.

DORCO's Head of Product Development expresses confidence in the SLEEK's potential: “SLEEK represents the pinnacle of our blade technology. By combining Thin Edge Blade engineering with our patented coating, SLEEK provides exceptional cutting performance and a gentle shave.”

Market Performance and Growth Strategies

The SLEEK razor is already making waves in key markets, supported by strategic partnerships and targeted campaigns. In the United States, the product launched in March 2025 through Amazon, in collaboration with influencer Evan Mock. Meanwhile, the UAE witnessed SLEEK's debut in June 2025, where it quickly gained traction across various online and retail channels, promising strong sales from the outset.

DORCO continues to invest in its blade engineering to develop grooming products that prioritize comfort, performance, and everyday practicality. Feedback from customers has been resoundingly positive, with many praising the SLEEK razor for its smooth shaving performance and quality. Verified purchasers note aspects like the natural adjustment of the pivoting head to facial contours and the overall premium feel of the product.

About DORCO

Founded in 1955, DORCO has established itself as a leader in innovative razor design and manufacturing on a global scale. The brand is committed to advancing shaving technology, offering a diverse range of products that merge cutting-edge blade advancements with ergonomic designs. With a focus on quality and sustainability, DORCO enhances the shaving experience for millions of users worldwide, ensuring satisfaction across more than 100 countries.

As DORCO moves forward, the continued success of the SLEEK razor reflects the company's dedication to user-centric design and technological innovation, promising an even brighter future in the grooming industry.