#United States #Chicago #protein meals #Born Simple #Better Bowls

Born Simple® Launches Premium Boxed Meals

A Fresh Take on Convenience and Nutrition

Recently, Born Simple® has stepped into the spotlight with their innovative Better Bowls, a new line of premium boxed meals designed for consumers who prioritize both nutrition and convenience. As the market for protein-rich products continues to expand, Born Simple aims to meet the growing demand while also prioritizing a commitment to real, pronounceable ingredients.

With more than 60% of shoppers actively seeking protein-rich options, the brand recognizes a notable trend—many consumers are increasingly wary of overly processed ingredients. This is confirmed by statistics indicating that nearly 30% of shoppers are cutting back due to concerns over ingredient quality. Born Simple® aims to provide solutions through their curated meals, ensuring that their offerings are not just high in protein but mindful of ingredient transparency.

The Power of Real Ingredients

Born Simple has taken bold steps to redefine convenience meals by launching the Better Bowls, which boast a remarkable 20 grams of protein per serving, made from real ingredients. This is not just about putting protein on the label but delivering high-quality meals made with care.

The line’s debut was at Walmart and Amazon, capturing the interest of younger generations such as Gen Z and Millennials. These consumers are particularly drawn to meals that are not only satisfying but also flavorful and nutritious. This demographic appreciates transparency and authenticity in their food choices, making Born Simple a fitting match.

In response to consumer trends, Born Simple has enhanced their offerings with double the chicken, innovative seasoning blends, and improved taste and texture in four popular flavors: Chipotle Chicken Bowl, Ultimate Mac + Cheese, Thai Style Chicken Bowl, and Teriyaki Chicken Bowl. Each bowl is designed to be prepared in just 60 seconds, making it an ideal choice for those with busy lifestyles.

Keeping It Simple and Sustainable

“There’s a shift in consumer awareness when it comes to food choices,” says Rob Johnson, the CEO and founder of Born Simple. “People are more educated than ever about their ingredients, but they often don’t have the time to scrutinize every option on the shelf.” The Better Bowls aim to remove that complexity with straightforward ingredient lists.

Born Simple’s commitment to quality extends to their packaging as well. Their meals are housed in sustainable, recyclable Tetra Pak® cartons that not only protect the integrity of the food but also remind consumers of their commitment to sustainable practices. The use of retorting—a high-temperature cooking process—ensures that these meals are shelf-stable while remaining free from preservatives.

Availability and Expansion Plans

Launching at a competitive price point of $3.99-$4.99 per 11-ounce box, the Better Bowls are set to hit shelves nationwide soon, with availability in regional retailers like Big Y and Giant. The brand’s distribution is expected to grow throughout the rest of the year and into 2026. Consumers can check for availability in their local stores through Born Simple’s website or on Amazon.

In a world where time is limited and nutritional knowledge is essential, Born Simple’s Better Bowls offer a convenient, clean-eating solution. Born Simple® invites consumers to prioritize their health without sacrificing flavor or ingredient quality, making meal preparation easier than ever.

For more information about Born Simple and their product lineup, visit BornSimple.com or follow them on Instagram, TikTok, and Facebook.