#Japan #Nagoya #Wiz #Furo Sauna TV #SAUNA.

The Rise of Furo Sauna TV in Nagoya's Sauna Scene

In a groundbreaking initiative, Furo Sauna TV, developed by Wiz and Oyado Portal, has made its debut in the ultra-compact sauna facility, SAUNA.(Sauna Dot), located in Nagoya. As the demand for unique relaxation experiences grows, this collaboration aims to enhance the spa atmosphere through engaging digital signage that complements the sauna's environment.

Collaboration with SAUNA.(Sauna Dot)

SAUNA.(Sauna Dot), positioned in the bustling area of Sakae, Nagoya, is designed with a focus on creating a memorable space for relaxation. Furo Sauna TV offers select content to enrich visitors' time spent within the facility. The goal is to provide relevant and impactful information to sauna-goers, enhancing their overall experience.

About SAUNA.(Sauna Dot)

Conceived by Hiroshi Ota, CEO of Rakuraku Holdings, SAUNA.(Sauna Dot) introduces innovative sauna experiences to the Tokai region, featuring two distinct types of baths, including a bubble bath and traditional wooden sauna rooms made from precious Kuro timber, allowing customers to unwind and rejuvenate both physically and mentally.

Facility Overview

• - Name: SAUNA.(Sauna Dot)
• - Location: 3-20-20 Sakae, Naka Ward, Nagoya, Aichi
• - Website: saunadot.com

Sauna Rooms

1. Helo Helo Sauna Room
Equipped with two stoves from the Finnish sauna manufacturer Helo, this room automatically releases water onto the stoves at set intervals, creating an immersive steam experience.

2. Kero Patch Sauna Room
This sauna walls are made of the rare Kero wood, known for its gentle aroma. Users can pour water themselves to create a pleasing steam environment.

Types of Baths

1. Nagoya Soldier
A cooler water bath that effectively cools the body post-sauna.

2. Blue Lagoon Rest
A warmer, more serene bath that allows guests to relax and gradually lower their body temperature.

What is Furo Sauna TV?

Furo Sauna TV is an innovative signage media partnership between Wiz and the web media outlet Furo Sauna, designed to deliver original content directly to sauna visitors via digital signage. This medium provides memorable advertising and information, tapping into the state of relaxation that sauna-goers experience. The objective is to enhance the sauna experience while also activating the sauna industry.

Features of Furo Sauna TV

1. Dedicated Media for Sauna Facilities
Disseminates programs and commercials through digital signage installed within sauna and bath areas.

2. Rich Original Content
Offers a variety of content including sauna etiquette, health tips, and culinary delights that resonate with sauna enthusiasts.

3. Display Advantages
Specially designed displays for sauna and bath settings allow users to relax and engage with the content seamlessly.

4. Integration with Web Media and Social Media
By linking with web media and social platforms, Furo Sauna maximizes advertising effectiveness through both online and offline dissemination.

5. Optimized Information Delivery
Using data from the Furo Sauna web media, which attracts around 300,000 page views monthly, personalized content can be provided to viewers.

6. Ad Space Availability
Furo Sauna TV can also serve as a platform for sponsors to promote their products and services to a targeted audience within the sauna facilities.

Future Plans and Expansion

Looking ahead, Furo Sauna TV intends to expand its content offerings and strengthen collaborations with sauna and bathing facilities. Plans are underway to enhance the advertising distribution system and support digital transformation across these locations. Moreover, by 2026, they aim to have Furo Sauna TV installed in 300 facilities nationwide, with initial setup and ongoing costs offered free of charge.

Advertising Opportunities

Furo Sauna TV welcomes advertising from both sauna-related products and general merchandise. Customized advertising plans will be created based on the sponsor's industry and needs. Furo Sauna TV is committed to supporting an elevated sauna lifestyle.

For inquiries, please contact:
Name: Nagata
Phone: 050-1780-8962
Email: [email protected]
(Available from 9:00 to 18:00, excluding weekends and holidays)

About Oyado Portal

Oyado Portal, a wholly-owned subsidiary of Wiz, specializes in consulting services for hospitality facilities, focusing on increasing customer attraction and reducing operational costs. The portal is also affiliated with the All Japan Ryokan and Hotel Association, enabling high-quality proposals tailored to facility size and needs.

• - Name: Oyado Portal Co., Ltd.
• - Headquarters: South Shin-Otsuka Building, 2-25-15 Otsuka Minami, Toshima, Tokyo
• - CEO: Takumi Ikegami
• - Website: portal.oyado.world

About Wiz

Wiz aims to resolve societal challenges through various IT services. As a comprehensive IT trading company, it leverages its Wiz Cloud platform to create valuable business models by utilizing diverse sales channels and product offerings.

• - Name: Wiz Co., Ltd.
• - Headquarters: South Shin-Otsuka Building, 2-25-15 Otsuka Minami, Toshima, Tokyo
• - CEO: Toshihiro Yamazaki
• - Website: 012grp.co.jp