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Weibo's 2025 ESG Report: A Commitment to Sustainability

On April 28, 2026, Weibo Corporation, a significant social media platform in China, unveiled its 2025 Environmental, Social, and Governance (ESG) Report, underscoring its unwavering dedication to sustainable development. The report provides an extensive overview of Weibo's efforts toward enhancing social value, embracing technology, ensuring information security, employee growth, and promoting eco-friendly operations.

Key Highlights

Corporate Social Responsibility and Impact

Weibo's report highlights its commitment to social responsibility, illustrating the impactful role of social media in generating goodwill. In 2025, the company raised approximately RMB790 million through its Charity Platform, marking a milestone in its philanthropic endeavors. Aimed at addressing immediate needs, funds were allocated primarily for disaster relief efforts, like those following the Tibet earthquake and the Hong Kong fire, alongside support for educational initiatives in rural areas. The platform enabled over 2.5 million donations annually, reflecting Weibo's initiative to link its users with meaningful social causes.

Embracing AI for Product Innovation

With over 80 million monthly active users engaging with its Intelligent Search product by the end of 2025, Weibo has demonstrated its commitment to technological advancement. The incorporation of AI throughout its operations has revolutionized user experience by enabling advanced content targeting and interpretation. The integration of AI has also taken the form of AI-crafted advertisements, which are now responsible for 40% of promoted feed ad usage. This commitment to innovation empowers Weibo's extensive vertical content ecosystem, covering diverse fields like entertainment, sports, and finance.

Leading in Information Security

To ensure a safe user experience, Weibo has optimized its information security practices, achieving 100% coverage of ISO 27001 certification. The company enacted a robust protection mechanism for user data while advocating for a philosophy of 'tech for good'. Weibo emphasizes ethical AI use, ensuring transparency in its algorithms and promoting fairness across its platform to mitigate harmful content spread.

Fostering Diversity and Inclusion

Weibo's human resources policies reflect a commitment to diversity, with women making up 55% of its workforce. Furthermore, women occupy nearly half of STEM-related positions. The company prioritizes equal recruitment opportunities and offers comprehensive talent-development programs, with an impressive employee satisfaction rate reaching 84%.

Addressing Climate Change and Sustainability

In alignment with its sustainable vision, Weibo has committed to reducing its carbon footprint, achieving a 41% decrease in Scope 3 greenhouse gas emissions in 2025 compared to the previous year. Efforts include implementing environmentally friendly practices throughout its operations and achieving national certifications for its headquarters building. These initiatives are part of Weibo's broader goal to integrate sustainable practices across its supply chain and reinforce its commitment to climate change responsiveness.

Through its thorough ESG reporting, Weibo not only raises awareness of critical social issues but also showcases the potential of social media platforms to champion positive changes. The report is available in both Chinese and English, further signifying Weibo's global aspirations and commitment to transparency in its operations. For additional insights into Weibo’s ESG initiatives, you can visit their official website at Weibo Investor Relations.