#Japan #Tokyo #Hokkaido Popcorn #Maeda Nōsan #Movie Quality

Bringing the Movie Experience Home with Hokkaido Popcorn

In an exciting twist on home snacking, a farmer in Hokkaido, Japan, is introducing a delightful way to enjoy movie-quality popcorn at home. Known for its vibrant packaging, the freshly developed "Hokkaido Tokachi Popcorn" will be featured in strategic advertising across Tokyo's Toei Subway lines starting June 30, 2025, and continuing for a year.

This innovative product comes from a company that has been cultivating agriculture in Tokachi since 1899. The popcorn is designed for convenient microwave cooking, bringing popcorn bursting with flavor right into your living room. Not only does this brand provide popcorn to TOHO Cinemas, gaining high ratings in theaters, but it also ensures that consumers can relish the cinema experience in the comfort of their homes. Plus, its rich fiber content makes it a healthy snack option too.

The Journey to Development

The introduction of this popcorn comes in response to a significant challenge faced in the Tokachi region: the need to create stable employment during the winter months when snow limits farming activities. The company began selling brand-name flour in 2009 with a vision of bringing agricultural products directly to consumers. Their journey towards enhancing the value of agricultural items aimed for a sixth-stage transformation, which eventually led them to start producing popcorn.

In 2013, after beginning popcorn cultivation, the company faced obstacles, such as losing their total production due to frost damage and struggling with the drying process. However, they did not give up; they sought training in North America, where popcorn cultivation is prominent, to refine their techniques. Ultimately, the farmers succeeded in establishing agricultural methods that would yield high-quality popcorn in Hokkaido. By 2016, they launched the microwave-ready "Hokkaido Tokachi Popcorn – From the Golden Cornfields."

Product Features

1. 100% Hokkaido Tokachi Ingredients: The popcorn is produced entirely at their GLOBAL G.A.P. certified farm, ensuring a seamless production process.
2. Quick and Easy Preparation: Ready in just about 2 minutes in the microwave, it's a simple yet delightful experience.
3. Cinema-Quality Choice: This popcorn has even been chosen by theaters, making it perfect for parties or as a companion for drinks at home.

Advertising Rollout

The popcorn's promotion will feature ads on three subway lines: the Toei Asakusa Line, Mita Line, and Oedo Line. The advertising will appear in specific spaces on the trains, providing visibility in the bustling Tokyo area.

• - Advertised Routes:

- Toei Subway: Asakusa Line, Mita Line, Oedo Line

• - Placement: Ads will be displayed in four train compartments on the Oedo Line and one compartment each on the Asakusa and Mita Lines.
• - Duration: June 30, 2025, for one year.

(Note: The timings for train schedules and compartments are kept confidential. Passengers are advised not to make inquiries regarding specific train arrangements.)

When on your ride, keep an eye out for these vibrant ads!

Product Details

• - Name: Hokkaido Tokachi Popcorn – From the Golden Cornfields
• - Price: Approximately 250 JPY (excluding tax)
• - Available at: Supermarkets nationwide, Hokkaido antenna shops, on their official website, and on Amazon.

For more information, please contact:
Maeda Nōsan Food Company
Address: 27-1 Yayoi-cho, Honnbetsu, Nakagawa-gun, Hokkaido
Tel: 0156-22-8680
Email: [email protected]
Website: co-mugi.jp
Instagram: maedanousan

Stay tuned to their Instagram for updates on the farm and their educational initiatives!