#Japan #Chiyoda #DLE #Taka_no_Tsume #Sakumaro

Taka no Tsume-da and AI: A Flavorful Collaboration

DLE (Digital Life Entertainment), known for its beloved content ‘Taka no Tsume’ (The Taka no Tsume Gang), has launched an exciting collaboration with Oyatsu Company, famous for their delicious snack ‘Sakumaro’, to invigorate their marketing efforts with cutting-edge generative AI technology. This initiative, aimed at enhancing the sales of the light and crispy snack Sakumaro, kicked off with the hashtag #UltimateSakumaroDeliciousSituation on June 2, 2023.

In the campaign, Taka no Tsume's popular social media handles collaborate with the Sakumaro accounts to invite fans to share their creative ideas around enjoying Sakumaro. With over 260,000 followers, the outreach is substantial. The fans are encouraged to propose enjoyable scenarios and catchy slogans that can be transformed into vibrant images and videos almost instantly. This participatory form of marketing fosters a real-time connection with followers, generating content collaboratively as they respond to fan input.

The campaign's quick start has shown phenomenal growth, achieving a whopping 397% increase in impressions and 311% in profile clicks compared to the average of the last six months within just ten days. The blend of high-frequency posts and engaging storytelling has significantly boosted the account's appeal, reducing the reliance on typical promotional giveaways for follower growth.

New Flavor Launches and Creative Fun

Along with this vibrant campaign, a new limited-time flavor, Grilled Corn, was released on June 16, 2023. This unique flavor captures the aroma of summer festivals, combining the sweet taste of corn with a perfect touch of salt, evoking delightful memories. Alongside the flavor launch, a new anime titled ‘Straightforward Sakumaro’ has debuted, diving into an entertaining analysis of Japan's corn snack scene, further propelling content production and frequency of releases.

The campaign mastermindfully shows that snacks are more than mere treats; they're tools for creating joyful moments whether enjoyed with friends or family. The appeal transcends generations as adults pair their Sakumaro with beer while kids savor it with fizzy soft drinks, setting the stage for a delightful snack time.

The ongoing collaboration with Taka no Tsume has the potential to reach even those who have yet to experience the charm of Sakumaro, aligning with the brand to captivate and convert. The Taka no Tsume Gang, known for their unique blend of humor and adventure, will feature prominently across promotional materials, YouTube videos, and dedicated landing pages.

With initiatives like this, DLE further cements its presence as a key player in the entertainment and snack industry. Their adept ability to weave engaging narratives with interactive content showcases innovative marketing methods in the face of evolving consumer preferences.

About DLE and Taka no Tsume

DLE was founded in December 2001 and became publicly traded on the Tokyo Stock Exchange Standard Market under the stock code 3686. The company has built a reputation for developing intellectual properties like Taka no Tsume, pioneering in collaborative projects with various brands and institutions, including world-renowned characters and properties. The popularity of the Taka no Tsume series, which has been entertaining fans since 2006, is evident through its continuous collaborations and Expansion into beloved merchandise.

As these innovative campaigns unfold, snack lovers and fans of Taka no Tsume alike can look forward to an exciting upcoming period filled with new flavors, engaging content, and community interactions. Join the fun online, and let your creativity run wild with the latest from Sakumaro!