#Japan #Tokyo #Influencer Marketing #NEXPRO-PR #Japan-Korea

NEXPRO-PR: Bridging Japan and Korea through Innovative PR Solutions

NEXPRO, Japan's first influencer management company specializing in cross-border promotions, has recently unveiled its new PR and advertising division, NEXPRO-PR. This service is tailored to meet the growing demand for effective marketing strategies in the Japan-Korea market, particularly as interest in K-culture, including cosmetics, fashion, and K-POP, skyrockets.

Comprehensive Services Offered

NEXPRO-PR provides an extensive range of services aimed at supporting brands in both Japan and Korea, including:

• - Influencer Casting on TikTok: Selecting impactful creators from both countries aligned with specific brands and industries.
• - Social Media Account Management: Comprehensive management of accounts across platforms like TikTok, Instagram, and YouTube, covering content design, posting, and reporting.
• - Social Media Advertising Management: Expertise in maximizing conversion rates through tailored media designs and creative planning for TikTok, Meta, and YouTube ads.
• - Bilingual PR and Press Release Distribution: Creating and distributing press releases in both Japanese and Korean, with possible collaborations with prominent media outlets such as PR TIMES, WowKorea, and Kstyle.
• - Connecting PR with Real Events: Integrating influencer participation in real-world events and pop-up campaigns, enhancing visibility and engagement.

The Need for NEXPRO-PR

With an uptick in interest among Japanese companies wanting to enter the Korean market and Korean brands aiming to establish themselves in Japan, NEXPRO-PR recognizes the need for advanced PR and advertising support. The specialized team at NEXPRO-PR deeply understands both cultures, social media trends, and influencer networks, making them well-equipped to create impactful marketing strategies that yield tangible results.

The Focus on TikTok and Influencer Marketing

TikTok has transformed into a powerhouse platform influential across all age groups, driving sales and brand recognition effectively. NEXPRO-PR focuses on the synergy between TikTok and influencer marketing as a strategic advantage. Trustworthy influencers generate content that not only advertises but fosters experiences, empathy, and shares among audiences – crucial factors that enhance brand visibility and conversions.

Target Clients for NEXPRO-PR

NEXPRO-PR caters to a diverse client base that includes:

• - Japanese Brands: Beauty, apparel, food, and entertainment companies eager to expand into the Korean market.
• - Korean Brands: D2C businesses, manufacturers, K-POP related companies, and local governments aiming to boost their presence in Japan.
• - Startup Companies: Firms looking to launch swiftly without the hassle of in-house social media and advertising operations.
• - Cross-Border E-Commerce: Shops and platforms aiming for increased sales and recognition in both Korea and Japan.

Successful Case Studies

NEXPRO-PR has demonstrated its capabilities through various successful projects, such as:

• - A Japanese D2C brand leveraging Korean KOLs to broadcast a new cosmetics line.
• - A Korean apparel company employing 30 Japanese influencers to launch a new brand.
• - A Tokyo-based beauty clinic that saw a doubling of appointment bookings through TikTok content management and review videos.

Future Directions

Looking ahead, NEXPRO-PR plans to expand its services with:

• - Cross-border promotional packages for the Japan-Korea market.
• - Monthly subscription plans for social media and advertising management.
• - Exclusive collaboration initiatives with NEXPRO's influencers.
• - Local PR initiatives with Japanese and Korean municipalities and tourism bodies.
• - Support for PR efforts targeting English-speaking and Southeast Asian markets.

Remarks from NEXPRO’s CEO, Takeshi Ohashi

Takeshi Ohashi, CEO of NEXPRO Inc., emphasizes the organization’s position in the influencer management landscape and highlights the launch of NEXPRO-PR as a response to increasing market demand for a one-stop PR and advertising service. By leveraging their robust network across both markets, NEXPRO-PR aims to redefine the marketing landscape and create innovative solutions for clients.

For those interested in following NEXPRO’s journey and activities, be sure to check their Instagram account: NEXPRO Instagram.

About NEXPRO

NEXPRO is an influencer management agency operating at the intersection of Japan and Korea. The company strives to cultivate and promote the next generation of creators, serving as a bridge between the two cultures. They engage in influencer management, PR and advertising services, planning local exchange events, and collaborating with brands to create new value across both markets.

For inquiries about PR and advertising strategies between Japan and Korea, connect with NEXPRO at [email protected] or explore their social media accounts linked below:

• - Instagram: NEXPRO Instagram
• - TikTok: NEXPRO TikTok