A Culinary Showdown: Matsuya's New Beef Curry Launch

Matsuya Foods, a celebrated name in Japan's fast-food industry, is all set to roll out its much-anticipated 'Founding Beef Curry' on June 10, 2025, at 10 AM. This event marks a nostalgic yet modern twist in the culinary offerings of two of its flagship brands: Matsuya and Matsunoya.

A Journey Back to Roots

As this launch coincides with Matsuya’s 60th anniversary, it is not merely a new dish but a tribute to the origins of the company. This unique recipe has been revamped to enhance its nostalgic appeal, bringing the same renowned flavor that customers fondly remember. The ‘Founding Beef Curry’ is a delightful blend of sweet, caramelized onions and fragrant spices that evoke a sense of comfort. Adding to this aromatic concoction are tender pieces of slow-cooked beef that elevate the overall taste experience, creating a dish that’s strikingly familiar yet refreshingly new.

Both Matsuya and Matsunoya will offer distinct versions of this classic curry. Matsuya will present a simple and straightforward dish without unnecessary embellishments, highlighting the authentic flavor of its principles. On the other hand, Matsunoya, known for its handcrafted pork cutlets, is introducing the 'Founding Beef Cutlet Curry.' This version features premium, thick-cut pork that has been meticulously prepared for customers looking to indulge in a more luxurious curry experience.

The Great Curry Showdown

This launch isn't just about relishing the delectable flavors; it’s also a call to action for customers to take part in a fun competition. Matsuya fans are invited to taste both versions and vote for their favorite. The outcome of this culinary duel could lead to exciting surprises for the winning brand. Customers can take part in this delicious showdown and perhaps enjoy exceptionally memorable moments along with a delightful meal.

Each plate comes with a varied choice of optional ingredients, which allows for personalization that caters to different tastes:

- Founding Beef Curry: ¥780
- Cheese Founding Beef Curry: ¥980
- Founding Beef Curry with Gyudon: ¥1,150
- Hamburger Founding Beef Curry: ¥1,150
- Sausage and Egg Founding Beef Curry: ¥930
- Founding Beef Cutlet Curry: ¥1,000
- Founding Beef Yukiguni Cutlet Curry: ¥1,200
- Founding Beef Fillet Cutlet Curry: ¥1,200
- Founding Beef Seafood Curry: ¥1,200

(All prices include tax)

Takeout Convenience: These dishes are available for takeaway, with the option of add-ons for soup available at a separate fee. Moreover, shareholders can benefit from special vouchers applicable to these menu items, though there are some exceptions for specific items.

Social Media Engagement & Promotions

To keep its audience well-informed, Matsuya Foods encourages customers to check its official social media pages for updates on new menu items, campaigns, and regional promotions. Matsuya can be followed on Twitter under @matsuya_foods, while Matsunoya maintains an active presence at @matsu_noya. These platforms also feature stories about how customer feedback has shaped new offerings.

Additionally, Matsuya Foods provides plenty of opportunities for savings through various campaigns and coupons available via its official app, ensuring that you can enjoy good food without breaking the bank. With a commitment to serving customers effectively, Matsuya has embraced cashless payment options to reward patrons through points and cashback.

Don’t miss the chance to taste and vote for your favorite curry!

Mark your calendars for June 10, 2025, and prepare for a culinary experience that promises to resonate with the hearts and palates of many. Enjoy the flavors, celebrate Matsuya’s legacy, and be part of a remarkable moment in Japan’s fast-food landscape. Let the curry showdown begin!