#Japan #Tokyo #Brand Marketing #FICC #Vision Ladder

FICC's Upcoming Knowledge Sharing Events

The Japan-based branding and marketing innovator, FICC, led by CEO Keiko Mori, is proud to announce upcoming knowledge-sharing sessions focused on brand marketing slated for August and September 2025. This two-part series aims to empower business leaders, strategy planners, and marketers in understanding and implementing effective branding strategies that unite organizational purpose with operational execution.

In an increasingly complex market with diverse consumer values, the need for cohesive strategy design that aligns internal and external perceptions of a brand is more critical than ever. The sessions will dive into FICC's developed frameworks, the Vision Ladder® and the Strategy Quadrant®, which have been instrumental in guiding various industries towards brand transformation.

Understanding the Frameworks

FICC aims to provide participants with valuable insights on these frameworks and how to harness them for strategic design. The Vision Ladder® offers a unique approach for defining a brand’s purpose and ensuring it resonates throughout the organization, while the Strategy Quadrant® aids in crafting tailored marketing strategies based on specific business contexts. Both tools are essential for organizations looking to navigate transformation successfully.

The cornerstone of the sessions will emphasize that simply stating a vision or purpose is insufficient for true transformation. It becomes essential to embed these values within the organization and connect them to actionable marketing practices. FICC has been at the forefront of bridging understanding within organizations, and these knowledge-sharing events reflect a culmination of expertise aimed at enhancing the significance of branding and turning strategies into actionable plans.

Interactive Learning and Networking

Attendees can look forward to engaging activities, including trial experiences and in-depth discussions with fellow participants, fostering an environment ripe for practical insights and collaborations. The events will provide light refreshments and beverages, ensuring a relaxed atmosphere conducive to learning and networking. FICC encourages everyone involved in brand management and marketing to consider attending these events.

Event Details

Session One: Vision Ladder® Knowledge Sharing Meeting

Date: August 27, 2025 (Wed)
Venue Opens: 19:00
Starts: 19:30

Session Two: Strategy Quadrant® Knowledge Sharing Meeting

Date: September 17, 2025 (Wed)
Venue Opens: 19:00
Starts: 19:30

Agenda:

• - 19:00 - Doors Open
• - 19:30 to 20:30 - Knowledge Session
• - 20:30 to 21:00 - Networking

Venue Location

FICC Office
3F, 3-17-1 Akasaka, Minato-ku, Tokyo
Nearest Stations:

• - 3 min walk from Akasaka-Mitsuke Station (Ginza & Marunouchi Lines)
• - 4 min walk from Akasaka Station (Chiyoda Line)
• - 7 min walk from Nagatacho Station (Yurakucho Line)

Participation Fee: Free (Pre-registration required)
Target Audience: Designed for individuals associated with branding and business organizations. Participation by individuals from competing companies is discouraged.

How to Apply

Interested parties can register in advance using the application form linked below. Participants can attend both sessions or choose based on their interests and challenges.

Registration Form

Featured Speaker: Keiko Mori

Keiko Mori, the CEO of FICC, graduated from a U.S. university with a Bachelor's in Arts and an MFA. After working at a U.S. design and advertising firm, she joined FICC in 2005. Throughout her career, she has successfully managed global brand marketing strategies, promotions, and branding efforts. Appointed CEO in 2019, she advocates for an innovative organizational approach centered on liberal arts, aiming to create value through personal insights and continuous learning.

Mori's Statement

"I look forward to sharing our experiences from various sectors, including healthcare, IT, infrastructure, food, and cosmetics during these events. Engaging in dialogue and learning together is something I'm very excited about!"

About FICC

FICC is a brand marketing agency that supports sustainable business growth in a market where the social significance of brands is increasingly vital. Through a cohesive approach to branding and marketing, FICC addresses clients' challenges while fostering collaboration across various sectors including brands, businesses, NGOs, and educational institutions.

For more information about FICC, visit FICC Website.