LILY BROWN Unveils 2025 Winter Collection: Moments in CINEMA

LILY BROWN 2025 Winter Collection

LILY BROWN, a prominent ladies' fashion brand operated by MASH Style Lab, is set to unveil its highly anticipated 2025 Winter Collection themed 'Moments in CINEMA' on November 4, 2025. The reveal, scheduled for noon JST, will take place on the LILY BROWN official online store as well as on the USAGI ONLINE department store.

This captivating collection draws inspiration from classic cinematic moments, merging the excitement of winter with the joy of living in the present. Every piece reflects the elegance of timeless fashion while also resonating with contemporary vibes. The launch will allow customers to reserve items immediately on the online platforms while selected physical stores will also begin selling the products shortly afterward.

Collection Highlights

The 'Moments in CINEMA' collection features a wide range of pieces designed to evoke the aesthetic essence of timeless films. The selection showcases exquisite craftsmanship with delicate designs that embody a vintage charm. Here are some of the standout items:

- Jacket: ¥15,950
- Bustier: ¥12,980
- Pants: ¥10,450
- Necklace: ¥6,930
- Ring: ¥5,940
- Shoes: ¥16,940

Fashion enthusiasts can enjoy various stylish combinations, including jackets paired with elegant bustiers and chic pants, along with accessorizing options like necklaces and rings to complete the look. The collection promotes a sophisticated street style perfect for winter occasions.

Additional highlights include luxurious coats priced at ¥42,900, knitted tops for ¥13,970, and skirts available for ¥12,980. The carefully curated colors and textures anoint these pieces with a rich, nostalgic flair while meeting modern demands for versatility and comfort.

Reservation and Purchasing Information

The official launch of the collection will be synchronized with reservation opportunities across online platforms. On November 4, customers can browse the full collection at:

- LILY BROWN Official Store
- MASH STORE (official app)
- USAGI ONLINE

Customers are encouraged to act swiftly, as availability will be based on a first-come-first-serve basis for reserved items online, while stores will gradually make selections available.

About LILY BROWN

LILY BROWN thrives on the concept of 'Vintage Feature Dress,' where the brand seamlessly integrates elements of vintage craftsmanship and innovative design into contemporary wear. Their collections embody a deep respect for the history of fashion, showcasing vibrant colors and striking details that appeal to a discerning audience. The result is a wardrobe that exudes both creative spirit and refined aesthetic.

For more insights into the latest styles and trends:

Join us in experiencing the essence of fashion cinema with LILY BROWN’s latest winter collection this November!