#Japan #Sapporo #Fukutei #Hokkaido Gourmet #Joynary

Fukutei's New Approach to Inbound Tourism

Fukutei, a renowned Japanese restaurant in Hokkaido, has launched a new initiative aimed at boosting its inbound tourism prospects.

The company, under the management of JOYNARY Co., Ltd., is focused on optimizing its presence on Google Maps and collaborating with inbound tour operators to position itself as the go-to destination for experiencing Hokkaido’s culinary delights. Recognizing Hokkaido as one of Japan's top tourist hotspots, which annually attracts around 40 million foreign visitors, Fukutei aims to overcome the challenges of visibility and accessibility that many travelers face.

Identifying the Issues

Despite its rich offerings, Fukutei has been less visible on search engines. For instance:

• - Searching for “Hokkaido gourmet” does not yield Fukutei as a top result.
• - There are no established pathways for reservations aimed at foreign tourists, making it difficult for them to reach the restaurant.
• - The restaurant is currently not featured in many popular travel packages.

To tackle these challenges, Fukutei is implementing JOYNARY’s MEO strategies alongside inbound tour collaborations. This dual approach is set to make it easier for both international visitors and local travelers to discover and book a dining experience at Fukutei.

Three Pillars of a Strong Strategy

Fukutei's strategy to enhance its inbound appeal is built on three foundational pillars:
1. Enhanced Google Visibility: Fukutei is optimizing its listings on Google for terms like “Hokkaido Japanese Cuisine” and “Sapporo Seafood Bowl,” ensuring that it appears prominently in search results. This visibility allows travelers to recognize Fukutei as a must-visit destination long before they arrive in Hokkaido.

2. Multilingual Information Dissemination: To cater to foreign tourists, Fukutei is working on providing multilingual support through its Google Business Profile. This includes English, Korean, and Chinese translations of its menus and booking instructions, thereby creating a seamless experience for foreign diners.

3. Expanding Tour Partnership: Currently featured in a limited number of inbound tours, Fukutei plans to broaden its collaboration with more tour operators, solidifying its position as the restaurant where travelers can enjoy their first meal of Hokkaido's gourmet offerings.

The Future of Fukutei: The Gateway to Hokkaido Cuisine

Fukutei aims to not only serve as a restaurant but as a vital entry point for experiencing Hokkaido’s rich food culture. The urgency behind this initiative stems from the rapid growth of the Hokkaido tourism market. By 2025, Japan anticipates exceeding 40 million inbound travelers, marking a significant opportunity for the nation’s tourism industry. However, failing to capitalize on this momentum could result in Fukutei being seen merely as a possible option among many, leading to significant opportunity loss.

Fukutei understands the need to take proactive steps rather than adopt a passive stance. By enhancing its Google search presence and establishing strategic tour collaborations, it intends to become the first restaurant that comes to mind when travelers think of enjoying Hokkaido’s gourmet experiences. The restaurant is determined to create lasting memories for those seeking authentic Hokkaido flavors.

Expanding the Culinary Horizon

Fukutei's undertaking marks the beginning of its mission to promote Hokkaido’s culinary wonders to the world. The restaurant intends to lead the way not just for itself but for the entire region, transforming into a symbol of Hokkaido's gastronomic culture. As Fukutei embarks on this journey to attract more international visitors, it reinforces its commitment to becoming a beacon of Hokkaido's rich culinary landscape.

For more information, visit Fukutei's official website or Joynary's website.