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Shinano Real Estate Strengthens Social Media Outreach

For more than 53 years, Shinano Real Estate has been a cornerstone in the Nagaoka housing market. Operating under the APAMAN brand, the company is gearing up to enhance its social media presence ahead of the 2026 admission period for students looking to settle in the area. This initiative aims to provide valuable insights about Nagaoka’s charm and the welcoming ambiance of their office, catering especially to students and their families who might be searching for homes from afar.

A Longstanding Legacy in the Nagaoka Housing Market

Located in Nagaoka City, Niigata Prefecture, Shinano Real Estate has been pivotal in supporting local housing needs for over five decades. The company, led by Soichi Tanaka, 77, remains dedicated to its core mission of providing personalized rental and management services. With a vision to manage over 1,000 properties in the future, Shinano Real Estate has adapted to changing market conditions, including the strategic relocation of their office roughly a decade ago to improve accessibility for clients. This move, focused on convenient parking—an essential factor for residents in a car-oriented city like Nagaoka—proved beneficial, leading to a significant increase in client appointments and foot traffic.

The new location features eight dedicated parking spaces, allowing for a total of about 30 cars during peak times, effortlessly improving the customer experience. Despite the evolving landscape of real estate and office settings, the dedication to the ‘spirit of hospitality’ has remained steadfast since its inception.

Addressing Customer Anxieties in Home Searching

Finding a new home comes with its own uncertainties. Shinano Real Estate goes beyond mere listings to alleviate customer worries about unfamiliarity with the area and lifestyle. Their approach emphasizes on-the-ground insights rather than just technical specifications. For instance, when considering areas for students, they take into account factors such as winter snowfall and accessibility to schools. Their team, comprised largely of local residents, leverages their intimate knowledge of the community to give tailored advice that resonates with clients’ needs.

Engaging with the Community through Social Media

After launching their social media platforms a year ago, Shinano Real Estate has actively engaged with the public through official Instagram posts that showcase what’s currently happening in their office. The account features not only property listings but also:

• - Operating calendars
• - Campaign announcements
• - Inside store showcases
• - Seasonal events

These posts are designed to help visitors get a sense of the store’s atmosphere even before they step foot inside. Importantly, the focus is not solely on promoting rentals; it aims to illustrate the vibrant qualities of Nagaoka city, making it attractive for potential dwellers. This strategic narrative building has resulted in a measurable growth in engagement, with impressions on their posts increasing from double to triple digits—a clear indication of rising interest.

Follow them on Instagram: @shinano_fudousan

Future Aspirations

Moving forward, Shinano Real Estate is committed to leveraging social media as a platform to deepen its community connections. They aspire to be remembered as the go-to real estate agency during times of need and to solidify their role as an irreplaceable asset to the local community. By continuing to share insights about living in Nagaoka, they hope that clients not only find their ideal homes but also develop a genuine affection for the lifestyle in the area.

About Shinano Real Estate

Established in October 1972, Shinano Real Estate specializes in rental brokerage and property management. For more information, visit their website: shinano-fudousan.co.jp.

About APAMAN Inc.

APAMAN Inc. operates the widely recognized Apaman Shop brand, holding one of the largest numbers of affiliate contracts in Japan’s rental mediation sector. Learn more at apaman-shop-hd.co.jp.