#Wiz Khalifa #Lawry's Seasoned Salt #Peachie

Lawry's New Campaign Celebrating Mothers and Flavor

As the cookout season begins, the renowned flavor brand, Lawry's, is embracing the spirit of summer with their latest campaign called "Mama Said Lawry's." This initiative features prominent artist Wiz Khalifa alongside his mother, Peachie, and it's all about recognizing mothers as the true experts in flavor. The campaign not only highlights the warmth of family cooking but also reinforces that every meal can encapsulate the essence of being 'mom-made.'

The launch coincides with Mother's Day, capturing authentic moments shared between parents and children in the kitchen, creating a nostalgic backdrop of childhood memories. The heartfelt theme aims to inspire families to incorporate Lawry's seasonings in their summer cookouts, ensuring these gatherings are filled with flavor and love. Wiz and Peachie intend to share cherished family recipes, cooking tips, and behind-the-scenes insights through their social media platforms, offering a relatable peek into their culinary experiences.

Giovanna DiLegge, the Vice President of Marketing at McCormick Company, emphasizes the campaign's significance. She mentions, "We've all watched mom move through the kitchen like a magician – no measuring cups, no hesitation, just flavor. 'Mama Said Lawry's' celebrates that instinct, showing that creating flavorful meals doesn't need to be complicated. As a mother-son duo, Wiz and Peachie embody this idea perfectly."

Wiz Khalifa expresses his own appreciation for his mother’s cooking, stating that Lawry's has always been an integral part of their mealtime traditions. "Lawry's has always been the 'secret ingredient' in my mom's kitchen,' he explains. 'Working with one of our favorite brands and my mom on this campaign just makes sense because it's real. It's what tastes like home, no matter where you are.'

With sizzling cookouts featuring grilled meats, veggies, or delicious side dishes like baked potatoes and fries, Lawry's Seasoned Salt and Garlic Salt can transform any meal into a culinary delight. Lawry's Seasoned Salt, a blend of salt, herbs, and spices, adds a unique flavor profile to any dish, while the Garlic Salt is a quick fix for enhancing flavors effortlessly.

The products are conveniently available at retailers nationwide, including Walmart, making it easy for families to create those cherished 'mom-made' meals during the bustling summer season. For recipe inspiration and updates, Lawry's encourages fans to visit their official website and follow them on Instagram and TikTok, ensuring nobody misses out on the ongoing culinary journey throughout the summer.

About Lawry's

Founded in 1938, Lawry's Seasoned Salt drastically changed how we think about seasoning. Starting as a classic seasoning brand, it has flourished into an iconic presence in kitchens across America. In addition to the classic Seasoned Salt, Lawry's has expanded its offerings, providing a range of easy-to-use seasonings and marinades to inspire home cooks everywhere.

As part of McCormick Company, a leader in the flavor industry, Lawry's is committed to delivering quality products. McCormick has been dedicated to flavorful and sustainable practices since its inception in 1889.

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