#United States #New York #INABA #Churu Treats #Cuddly Kitten Day

INABA Showcases Feline Friends in an Adorable Times Square Campaign

In a delightful move that highlights the joy of pet ownership, INABA, renowned for its Churu treats, is showcasing a heartwarming commercial featuring adorable cats on the big screen in Times Square. The advertisement will capture the attention of cat lovers and curious onlookers alike until March 30, celebrating both Cuddly Kitten Day on March 23 and Respect Your Cat Day on March 28.

INABA has a history of creating products that foster a close bond between cats and their owners. Their Churu treats are not just tasty; they are crafted with the purpose of making feeding a special interaction. This unique approach is what makes the brand stand out in the competitive pet food market. The ad, presented on the MIDTOWN FINANCIAL building, emphasizes the idea that sharing moments with pets can lead to cherished memories.

The inspiration behind the Times Square ad stems from the Meow for Churu Challenge, where cat parents shared videos of their felines indulging in Churu. The challenge called for submissions on social media under the hashtag #MeowForChuru, allowing participants to showcase their cats' joyful moments. Out of hundreds of submissions, a select number of video clips were chosen to grace the big screen, bringing a fresh wave of visibility to the unending charm of feline companions.

Aya Jordan, the Marketing Manager at INABA, expressed the company’s commitment to enhancing the bond between pets and their owners.

“We love seeing special, heartwarming moments between happy cats and their pet parents,” Jordan said. “We are pleased to help nurture a stronger pet-and-parent bond through our delicious, healthy treats, so everyone can feel good about feeding their fur babies.”

INABA’s Churu treats are particularly noteworthy not only for their taste but also for their quality ingredients. Committed to health, the treats are made from real chicken and tuna without grains, preservatives, or artificial colors. This aligns with the growing trend among pet owners seeking nutritious options for their pets. Additionally, with 23 flavors available and products tailored for various life stages, from kittens to seniors, INABA caters to an extensive demographic of cat owners.

For those unable to visit Times Square, the ad can also be enjoyed online across various platforms including the INABA website, Hulu, YouTube, and Instagram, extending its reach beyond New York into 24 U.S. states and select areas in Canada until April 15.

Children and adults alike flock to Times Square, making it an excellent venue for this promotional campaign. The combination of cuteness and the celebration of pet appreciation days enhances the overall engagement of onlookers, inviting them to not only enjoy the visuals but to think about the relationships they share with their pets.

INABA has been a trusted name among pet parents since its inception in 1958, known for delivering quality treats that combine taste, health, and fun. With a commitment to low-calorie, high-moisture products, INABA ensures the well-being of pets while also making treat time something to look forward to. As they continue to innovate, their promise remains to delight cats and dogs around the world.

For more insights into their offerings and the latest campaigns, pet lovers and prospective customers can visit INABA's website.