#Brazil #São Paulo #TikTok Shop #Outlandish #Mindgruve

Outlandish Partners with MindgruveMacarta to Enter Brazil's Social Commerce Market

In a bold move, Outlandish, a renowned leader in live shopping and social commerce, has announced its expansion into Brazil through a strategic partnership with MindgruveMacarta. This collaboration aims to deliver a robust entry for brands into the burgeoning TikTok Shop Brazil, aligning perfectly with the rising demand for engaging and shoppable content in Latin America's largest economy.

William August, the Founder and CEO of Outlandish, expressed his enthusiasm for the venture, stating, "Brazil presents a vibrant and swiftly changing social commerce environment. With TikTok Shop on the horizon, brands have a remarkable opportunity to engage with Brazilian consumers in new and dynamic ways." This partnership taps into the expertise brought by MindgruveMacarta, which specializes in performance marketing, advanced analytics, and localization, ensuring brands can thrive in this promising market.

Established in key locations such as São Paulo and Mexico City, MindgruveMacarta is renowned for its extensive experience and an impressive track record in facilitating the growth of global brands, including esteemed names like 3M, JBL, and Duracell throughout Latin America. The combined resources of Outlandish and MindgruveMacarta promise to provide brands with comprehensive support, encompassing everything from content production and local influencer collaborations to fulfilling logistics, compliance, and advertising—all tailored to fit Brazil's fast-paced social commerce landscape.

Carlos Corona, Chief Growth Officer at MindgruveMacarta, noted, "As TikTok Shop preps to launch in Brazil, it is essential for brands to partner with experts who grasp the complex interplay of commerce, culture, and content." He added that their earlier success in Mexico—where their collaboration with Outlandish facilitated the most successful TikTok live shopping event to date—serves as a model for their continued expansion into Brazil.

This partnership marks another significant chapter in Outlandish's international growth story, following its successful entry into the Mexican market earlier this year. The company is also setting its sights on further expansion into European and Asian markets later this year.

About Outlandish

Founded in 2018 with backing from The Dodo Group, a diversified investment firm led by siblings Michael and Jason Dodo, Outlandish has established itself as a front-runner in live shopping and social commerce. The company focuses on forming connections between brands, creators, and audiences through immersive, real-time shopping experiences across various platforms—including TikTok. By redefining traditional retail and integrating it with digital experiences, Outlandish is paving the way for the future of commerce.

About MindgruveMacarta

MindgruveMacarta emerged as a powerhouse in performance marketing, retail media, and data technology through the merger of Mindgruve, Macarta, and Icon Commerce. This agency is a powerhouse of strategists, creatives, media experts, and data scientists dedicated to one objective: accelerating business growth through data-driven marketing, creative strategies, and commerce solutions. With a global team of over 300 experts, they are committed to delivering integrated performance marketing and retail media solutions tailored for each client.

As the social commerce landscape continues to develop, the collaboration between Outlandish and MindgruveMacarta indicates a promising future for brands eager to tap into the Brazilian market and leverage the untapped potential of live shopping on platforms like TikTok. This partnership may very well serve as a blueprint for other global brands looking to bridge the gap between traditional retail practices and the rapidly evolving digital commerce space.