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TELUS at the UN AI for Good Global Summit 2025

From July 8-11, 2025, TELUS, a global leader in technology, actively participated in the United Nations AI for Good Global Summit held in Geneva, Switzerland, highlighting its commitment to responsible AI development and ethical technology innovation. The summit served as a platform to connect various stakeholders to explore the future of AI, emphasizing its potential to benefit humanity.

TELUS was represented by its President and CEO Darren Entwistle, alongside Chief Data Trust Officer Pam Snively. They were part of the Coalition for AI Skills, an initiative led by the International Telecommunication Union (ITU) aimed at closing the global AI skills gap. The coalition's vision, communicated by ITU Secretary-General Doreen Bogdan-Martin, stresses that the AI generation should not solely depend on the power of algorithms but rather on the depth of skills and inclusivity.

Throughout the summit, TELUS contributed insights regarding responsible AI practices, the significance of AI literacy, and effective governance techniques. The company's approach to human-centered technology development is rooted in solid collaborations among industry stakeholders, communities, and its teams, reflecting a dedication to innovative AI with a positive social impact. As Pam Snively stated, "An effective AI begins with reliable, transparent, and respectful data practices. Gaining the trust of the people it serves is crucial for realizing the potential of AI for positive change."

During the summit, TELUS conducted an interactive workshop with Fuel iX, showcasing how to develop ethical AI using Indigenous intelligence. This workshop, in collaboration with Shani Gwin, founder of pipikwan pêhtâkwan and a member of the TELUS Indigenous Advisory Council, demonstrated TELUS's commitment to collaborating with Indigenous peoples to create technology solutions that are socially, culturally, and economically beneficial.

The workshop not only highlighted how TELUS integrates Indigenous knowledge into its business practices but also provided hands-on training on AI using TELUS’s patented generative AI platform, Fuel iX™. Participants learned to utilize the wâsikan kisewâtisiwin tool from pipikwan pêhtâkwan to address online biases against Indigenous peoples, further underlining TELUS's commitment to genuine reconciliation.

TELUS's ongoing efforts in reconciliation with Indigenous peoples in Canada involve numerous initiatives, including connectivity programs, employment training, and measures that protect Indigenous data and artistic integrity. Their 2025 AI Report, which gathered feedback from over 5,500 respondents, focuses particularly on interactions with Indigenous populations, such as First Nations, Inuit, Métis, and underrepresented groups. The report emphasizes that Indigenous knowledge, including storytelling and qualitative data, is just as critical as quantitative data for developing responsible AI.

At the forefront of responsible AI development, TELUS has become the first company globally to receive the ISO 31700-1 Privacy by Design certification for its customer support tool powered by Fuel iX. Furthermore, TELUS was the first Canadian firm to adopt the Hiroshima AI Process (HAIP) Reporting Framework, sharing proven approaches and best practices for safe and trustworthy AI development in alignment with the G7's AI Code of Conduct.

In March 2025, TELUS announced plans for a series of Sovereign AI Factories, aiming to provide Canadian businesses and researchers with cutting-edge technology while ensuring all data processing remains within Canada. Notably, the TELUS AI Factory is housed in one of the world's most sustainable, AI-ready data centers in Rimouski, Quebec, which operates on 99% renewable energy.

As TELUS continues to pioneer AI practices that prioritize transparency, accountability, and trust, it underscores its dedication to enhancing human outcomes through technology. For more information on TELUS’s trust commitment, visit telus.com/trust.