Rhinestone and Hensley Beverage Company Unite for Statewide Distribution Deal

Rhinestone Partners with Hensley Beverage Company for Statewide Distribution

In an exciting development for the Arizona beverage scene, Rhinestone, a rapidly expanding alcohol-free beer brand, has officially announced its statewide distribution partnership with the esteemed Hensley Beverage Company. This collaboration marks a significant milestone since Rhinestone's inception in July 2025, as it aims to penetrate the market more effectively and reach a broader customer base across Arizona.

Rhinestone, known for its wide appeal to both drinkers and non-drinkers, has quickly established itself with an assortment of refreshing flavors: Original, Mexican Lime, Blood Orange, and Desert Grapefruit. These four unique offerings are packaged in six-packs and variety packs, making them accessible and appealing. The brand's rapid growth took a notable leap earlier this month when it debuted in 47 Sprouts Farmers Market locations throughout Arizona, setting the stage for this recent partnership with Hensley.

Dustin Johnson, the founder of Rhinestone and a proud Arizona native, expressed his enthusiasm about collaborating with Hensley. He stated, "We’re unapologetically local, so having a partner with deep Arizona roots was extremely important. The launch only happened months ago, but a collaboration with Hensley demonstrates the real demand for a homegrown non-alcoholic beer that brings grit and swagger to the table. There's no better partner than Hensley to help us scale statewide."

Hensley Beverage Company, recognized as one of Arizona’s premier beverage wholesalers, will play a pivotal role in supporting Rhinestone’s growth across various fronts, including retail, hospitality, events, and lifestyle-driven promotions throughout the state. Nate Dworkin, Hensley’s Chief Financial Officer, expressed optimism regarding the collaboration. He stated, "We’re excited to partner with Rhinestone and bring an authentically local, alcohol-free brew to Arizona consumers. Its clean formulation, along with brand clarity and cultural relevance, makes it a standout in the non-alcoholic space."

Rhinestone's brewing process yields a drink with 0.0% ABV, just 5 calories, zero carbs, and gluten-free, aligning with health-conscious consumer trends while preserving the essence of beer enjoyment. By engaging in grassroots marketing and event-driven growth, Rhinestone seeks to cultivate early loyalty among consumers who prefer smarter drinking options without exclusions.

As the partnership with Hensley begins, Rhinestone is positioned for exciting advancements, aiming to deepen its distribution across Arizona and strategize for regional and national growth. This dynamic partnership not only represents a commitment to local production but also reflects the shift toward healthier beverage choices that still provide the social experience associated with traditional beer consumption.

Founded in 2025 in Arizona, Rhinestone seeks to redefine the alcohol-free beer market, offering products that allow customers to 'drink all night and ride at dawn.' With flavors that cater to a modern lifestyle, this initiative showcases the brand's dedication to quality and the essence of a crafted beverage. For more information on Rhinestone's offerings, visit drinkrhinestone.com.

Meanwhile, Hensley Beverage Company stands as a generational powerhouse in the Arizona beverage distribution sector, providing an extensive portfolio that includes craft beers, premium non-alcoholic beverages, and a variety of other choices. With their centralized operations in Phoenix and warehousing capabilities across multiple Arizona locations, Hensley is well-equipped to support Rhinestone’s ambitious goals. For more details about Hensley, visit hensley.com.