FranConnect Appoints Adam Walton as CCO to Drive Customer Success and Innovation

FranConnect Welcomes Adam Walton as Chief Customer Officer

FranConnect, renowned for its AI-driven solutions for franchise and multi-location operations, has recently made a significant addition to its executive team. Adam Walton has been appointed as the Chief Customer Officer (CCO), a role pivotal in steering the company toward enhanced customer satisfaction and operational success.

In today's competitive business landscape, customer experience is not just a department; it's a keystone for growth and innovation. FranConnect's CEO, Gabby Wong, emphasized this change by highlighting how critical seamless customer experiences are to the company's mission. As FranConnect continues its global expansion, Walton's expertise in customer experience (CX) and AI is expected to play a crucial role in advancing their customer engagement strategies and delivering impactful results.

Walton arrives with over 30 years of rich experience in leveraging technology to improve customer value. His previous achievements include leadership roles at successful SaaS companies like CallMiner and Cresta, where he was instrumental in developing AI-enabled customer engagement solutions that significantly improved return on investment for numerous global brands. Such a background makes him well-positioned to lead FranConnect's initiatives for both current and future customer engagement.

“I am honored to join FranConnect at this transformative time,” Walton stated. He is keen on collaborating with clients to harness technology and AI to unlock new value and innovation. His strategy centers around fostering a culture that prioritizes customers and encouraging a collaborative environment where trust and meaningful outcomes prevail.

The timing of Walton's appointment aligns perfectly with FranConnect’s ambitions for a groundbreaking year, one highlighted by the launch of innovative AI-powered solutions such as Frannie AI™—a suite that includes tailored agents focusing on various operational areas. This technology is designed to pave the way for franchise owners and multi-location businesses to achieve operational excellence and make smarter, data-driven decisions.

Walton’s leadership is set to ensure that every interaction customers have with FranConnect—from initial onboarding to long-term success—is meticulously designed for maximum impact and innovation. His vision is consistent with the overarching goal of FranConnect to create a reliable and effective platform for over 1,500 brands worldwide, which include prestigious names like Bojangles, Capriotti's, Gold's Gym, and Papa John's, among others.

With a focus on helping franchises expand efficiently, streamline operations, and cultivate profitability, Walton is stepping into a role that will help redefine customer engagement in an ever-evolving market. FranConnect, with the support of its private equity investor Serent Capital, is prepared to not only maintain its leadership in franchise software solutions but also to push forward with an invigorated customer-first approach under Walton’s stewardship.

In sum, Adam Walton's induction as Chief Customer Officer marks a critical move for FranConnect as it embraces technological advancements and strives for exceptional customer value. With his expertise, FranConnect is poised for an exciting journey ahead focused on innovation, trust, and meaningful customer outcomes.

For more insights about FranConnect and its initiatives, visit www.franconnect.com.