#USA #Concord #USA Ninja Challenge #Thomas Dievart #Youth Fitness

USA Ninja Challenge Appoints Thomas Dievart as Chief Marketing Officer

In a significant move for the youth fitness franchise, USA Ninja Challenge has appointed Thomas Dievart as its new Chief Marketing Officer (CMO). With nearly two decades of global marketing experience under his belt, Dievart is set to infuse his expertise into a brand experiencing rapid growth across the United States.

Dievart's previous roles include senior positions at notable global brands such as Wilson Tennis, Ironman Triathlon, and Technogym. His background not only encompasses international brand strategy but also emphasizes digital marketing and leadership within high-performance sports sectors. "I love the fact that first and foremost it's a sports company giving kids the ability to challenge themselves, to grow and to gain confidence," Dievart shared.

As he takes on this new role, Dievart's primary goal will be to fortify the marketing infrastructure across the USA Ninja Challenge system. This entails providing franchise owners with the necessary tools and resources to ensure consistency and quality as the brand continues its impressive expansion.

With year-over-year growth exceeding 60% and ongoing development across key markets, Dievart recognizes a crucial aspect of his role: aligning franchise owners with effective digital marketing strategies. An essential part of this approach will involve amplifying the brand’s partnership with the USA Pentathlon Multisport, particularly as the nation gears up for the 2028 Olympics. Notably, Dievart emphasized that the franchise is unique as it is the only one with a relationship with the Pentathlon, which presents a marvelous storytelling opportunity as the company develops narratives toward the 2028 Los Angeles Games.

"We're going to heavily focus on the Pentathlon partnership. We're working on a rebranding and a new website, which will serve as platforms for our storytelling campaign around the journey to 2028," he said. The objective is to emphasize the challenges and achievements of young athletes, building an inspiring narrative that resonates with both participants and their communities.

In supporting existing franchisees, Dievart is developing month-to-month marketing packages to foster local engagement and maintain brand consistency across various locations. This initiative will include a wide range of content, such as blog posts, articles, images, and advertising materials in both print and digital formats.

The comprehensive strategy aims to help franchise owners not just achieve marketing consistency, but to drive meaningful connections within their communities. “We want them to be successful. Putting all the foundations in place so they have what they need to thrive is essential,” Dievart stated.

Beyond marketing mechanics, the mission of the USA Ninja Challenge remains focused on empowering children. The organization aims to instill confidence and physical skills through engaging obstacle training, emphasizing that fun is equally important as development.

Dievart articulated, “The mission is to empower kids to grow stronger and braver through fun and challenging obstacle training that builds skills for life. Our vision is to create a world where every child feels capable, unstoppable, and empowered to overcome any obstacle in the gym or in life.”

Founded over a decade ago, USA Ninja Challenge has become a leading franchise providing exciting, obstacle-based fitness experiences for kids throughout the U.S. Now nearing 40 gyms with many more on the horizon, the franchise perfectly combines the thrill of ninja-style training with fitness and problem-solving skills, all underpinned by a commitment to foster a supportive community for young athletes.

As it continues to scale, the brand is not just focused on growth but also on leaving a lasting impact on children's health and fitness culture. For those interested in learning more about the opportunities provided by USA Ninja Challenge, more information is available at www.usaninjachallenge.com.