AESTURA Debuts its Dermatologist-Recommended Skincare Line at Sephora

AESTURA Makes Waves in the U.S. Skincare Market

Korea's #1 dermatologist-recommended dermocosmetic brand, AESTURA, is set to redefine sensitive skincare in the U.S. with its exclusive launch at Sephora. Beginning in February 2025, customers can expect to find AESTURA's renowned products at over 400 Sephora locations as well as online at Sephora.com,

AESTURA is not just a typical skincare line; rather, it is the result of over 40 years of dermatological research and development. With a strong reputation in South Korea, the brand has earned accolades as the top-selling cosmetic brand in skin clinics for an impressive nine consecutive years. Notably, AESTURA’s products are available in every major tertiary general hospital throughout South Korea, underscoring its robustness in the realm of sensitive skin solutions.

The journey to this U.S. launch is validated by AESTURA’s commitment to science-driven products. The company collaborates closely with dermatologists via its Derma-Science Advisory Board in the United States to ensure that each product arrives backed by meticulous dermatological research and the latest advancements in skin health.

As skincare is an ever-evolving field, AESTURA's mission is clear: to provide clinical-grade solutions backed by real, measurable results. "Sephora is excited to welcome AESTURA into our family of brands. Their commitment to developing effective formulas aligns seamlessly with our mission at Sephora," states Brooke Banwart, SVP of Skincare Merchandising at Sephora. The demand for innovative and effective skincare solutions has paved the path for AESTURA to flourish in this market.

One of the flagship products that consumers can look forward to is the ATOBARRIER365 Cream. This standout product features a unique patented technology that harnesses one million capsules filled with barrier-strengthening ceramides. These capsules remain active on the skin for up to 18 hours, providing deep hydration while helping to fortify the skin’s moisture barrier, which is particularly beneficial for those with sensitive skin.

Experts weigh in on the product's efficacy. "Individuals with sensitive skin often face issues related to their skin barrier, which can lead to dryness and irritation," explains Dr. Richard D. Granstein, a prominent dermatologist and member of AESTURA's advisory board. Dr. Y. Claire Chang, clinical instructor at Mount Sinai Hospital, adds, "Ceramides are essential for sensitive skin, but it's crucial to utilize specific types that mimic those naturally found in our skin. AESTURA's capsule technology allows for enhanced penetration, thereby bolstering the skin's natural barrier. The results have been clinically proven to significantly enhance hydration and improve barrier function."

The success of the ATOBARRIER365 Cream is evident, with its popularity translating into one unit sold every seven seconds in Korea. Customers can experience long-lasting hydration, offering immediate relief as well as up to 120 hours of hydration from a single application. Alongside the cream, the ATOBARRIER365 collection offers a comprehensive everyday solution for sensitive skin, including a Foaming Cleanser, Hydro Essence, Hydro Cera-HA Serum, Face Lotion (winner of the 2024 Allure Best of Beauty Award), Hydro Soothing Cream, and Cream Mist.

For those eager to explore the AESTURA brand, shoppers can opt for the Mini Best Sellers Kit available exclusively at Sephora, featuring trial sizes of the Cleanser, Serum, and Cream.

As AESTURA strides into the U.S. market, the brand remains committed to the well-being of customers with sensitive skin, all while advancing innovations designed to elevate overall skin health. Brian Lee, General Manager at AESTURA, expresses his enthusiasm, stating, "Our formulas have been trusted by both dermatologists and consumers in Korea for years, and now we are thrilled to extend our reach to a new audience through this collaboration with Sephora."

With prices commencing at $21.00 for the Mini ATOBARRIER365 Cream and the Foaming Cleanser, and peaking at $34.00 for the Hydro Cera-HA Serum, AESTURA is poised to make a significant impact in the U.S. skincare landscape. For more information and to explore the ATOBARRIER365 collection, visit Sephora.com.