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Summer Takeover: A Jurassic Adventure with 7-Eleven

This summer, prepare for an extraordinary blend of convenience and entertainment as 7-Eleven, Inc. collaborates with Universal Pictures and Amblin Entertainment to commemorate the release of Jurassic World Rebirth, hitting theaters on July 2, 2025. This exciting partnership transforms participating 7-Eleven, Speedway, and Stripes stores nationwide into immersive dinosaur-themed experiences, offering exclusive products and deals that will enthrall fans of all ages.

A Taste of Jurassic World

The highlight of this summer takeover includes limited-edition merchandise, snacks, and drinks inspired by the iconic franchise. Customers can enjoy novelty drinkware, such as collectible Big Gulp cups and unique dangler straws embellished with illustrations of fearsome dinosaurs like the Titanosaurus and Quetzalcoatlus.

Moreover, 7-Eleven has launched exhilarating new Slurpee® drink flavors, including Mission Deep Blue and Mission Colossal Cherry, alongside popular classic flavors such as Blue Raspberry and Cherry, rebranded for this thrilling summer.

Snacks to Satisfy any Appetite

The partnership features a wide array of exclusive snacks under the 7-Select™ brand, including delectable treats like 7-Select Replenish® Blue Raspberry Zero Sugar and Gummi Dinosaurs. With promotional offers such as five-piece Bone-in Wings for just $5 and the deal of buying two pizza slices along with a Big Gulp drink for only $2, the snacks are designed to cater to both snack enthusiasts and hardcore Jurassic fans.

Stylish Merchandise for Fans

To amplify the celebration, 7-Eleven's online store, 7Collection™, will showcase exclusive merchandise. Customers can attire themselves in adventure-ready apparel featuring Jurassic World Rebirth graphics, perfect for showing off at the movie theater.

"This summer, we're bringing a new kind of adventure to customers in stores — one where the Slurpee drinks flow, the snacks roar, and the dinosaurs rule the snack aisles," said Marissa Jarratt, Executive Vice President at 7-Eleven, Inc. "Our Jurassic World Rebirth collaboration offers a snack-fueled adventure that fans can thoroughly enjoy."

Exciting In-store Experiences

The thrilling events don't terminate at product launches. From June 27 to July 6, selected 7-Eleven and Speedway locations in New York City, Los Angeles, and Beavercreek, Ohio, will undergo a complete transformation into themed experience zones, complete with immersive decor and photo opportunities. Customers can find exclusive collectible items, plush toys, and fun sunglasses linked to the film. This unique experience is poised to draw in fans and invite customers to explore the world of Jurassic World like never before.

Join the Fun and Win!

In addition to the themed products and store experiences, 7Rewards® and Speedy Rewards® members have the chance to win movie tickets daily by purchasing a 20-ounce Dr Pepper® at participating stores. The promotional period runs from June 4 to July 16, providing fans various ways to engage with the brand and the franchise.

For those unfamiliar, Jurassic World Rebirth promises to inject a fresh narrative into the legendary series, focusing on a covert operations team led by Scarlett Johansson's character as they navigate the challenges and dangers of a perilous island filled with dinosaurs. The movie is swarming with tension, action, and a compelling story that beckons fans old and new.

Conclusion

This summer's collaboration between 7-Eleven and Universal Pictures marks a vibrant intersection of convenience retail and blockbuster entertainment. With exclusive products, immersive experiences, and delicious snacks, both fans of Jurassic World and everyday shoppers can immerse themselves in the thrill of the prehistoric era, guaranteeing an unforgettable taste of adventure that fully realizes the excitement of this beloved franchise.

So, gear up and head to your local 7-Eleven for a summer pulsing with dinosaur excitement — it’s more than just shopping; it’s an adventure!