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G2's Innovative AI-Powered Performance Analytics

G2, a leading player in the software marketplace, has unveiled its latest innovation: AI-powered Performance Analytics designed to enhance the search visibility of software products and tackle issues related to customer churn. This announcement comes at a time when the dynamics of B2B software purchasing are shifting towards AI-driven research methodologies.

The Shift Towards AI Search

According to a survey conducted in August 2025, an impressive 87% of B2B software buyers are witnessing a transformation in the way they research products, primarily due to AI chatbots like ChatGPT. Instead of traditional search methods, many purchasers are now starting their buying journeys via these AI tools, marking a significant shift in consumer behavior. In this context, G2's new capabilities are aimed at helping software vendors adapt their go-to-market strategies effectively.

Amplifying Search Visibility with Performance Analytics

G2's Performance Analytics features include AI Insights and Churn Threats, which build upon their existing AI Visibility Dashboard. These tools enable software companies to showcase the tangible benefits derived from enhanced search visibility through actionable insights. With these innovations, G2 is poised to help organizations convert AI-driven visibility into measurable pipeline growth, thereby driving better customer engagement and retention.

Understanding AI Insights

The AI Insights component enhances the connectivity between G2 and a company's customer relationship management (CRM) system. This integration allows businesses to analyze how G2 interactions influence their sales pipeline. With insights drawn from G2's Buyer Intent signals and the CRM data, brands can better understand buyer behavior, tracking essential metrics such as close rates, deal sizes, and the length of sales cycles. This level of detailed analysis offers companies a clear advantage in strategic planning.

Preventing Customer Churn with Churn Threats

Churn Threats is a groundbreaking feature that enables customer success teams to identify when existing customers start exploring alternatives. By monitoring user activity on G2, companies can actively engage at-risk accounts before they decide to leave. These alerts can seamlessly integrate with account-based marketing (ABM) and CRM, allowing for targeted outreach efforts aimed at retention.

Empowering Sales with G2's Technical Consulting

In tandem with these features, G2 offers a Technical Consulting service designed to help businesses streamline their sales processes. Experts assist companies in leveraging intent signals to create automated workflows, which in turn lead to repeatable success in conversion and retention.

Expanding AEO Strategies

G2 continues to expand its offerings to bolster software firms in their Answer Engine Optimization (AEO) strategies. An exciting new feature, AI Custom Research, equips companies like Vivun with tools to conduct structured customer interviews in record time. This allows for faster, data-driven decision-making, showcasing G2's commitment to shaping the future of market intelligence.

Conclusion: A Future-Ready Approach

G2's advancements signify a substantial leap in how software companies can leverage AI to enhance both visibility and customer loyalty. The integration of analytics, insights, and consulting services creates a comprehensive ecosystem where businesses can thrive in an increasingly AI-centric marketplace. By providing actionable data about buyer behavior and churn threats, G2 is helping organizations to not only adapt to market changes but to excel within them. For further insights, interested parties can explore G2's quarterly innovation events and the full suite of new capabilities now available.