Innovations in Customer Experience: A Session at IT Trend Expo 2025 Summer

Incudata Inc., headquartered in Minato Ward, Tokyo, is set to participate in an online exhibition titled IT Trend Expo 2025 Summer from September 2nd to September 5th, 2025. The key highlight of this event will be a session featuring Nissan Motor Co. and Incudata, focusing on the theme of "Innovating Customer Experience through Data Utilization."

Session Overview

The session is scheduled for September 5th, 2025, from 15:50 to 16:20 (JST). Notable speakers include Hiroki Kitahara, Senior Manager at Nissan’s Japan-ASEAN Digital Transformation Department, and Tatsuya Suedome, from Incudata’s Data Platform Department. Together, they will explore how Nissan aims to enhance customer experience by employing an integrated customer data foundation and unified sales information across various departments.

Key Topics

During the session, Nissan will outline their ambitious project to provide a seamless and personalized customer experience throughout the vehicle lifecycle, beginning from the pre-purchase stage and extending to post-purchase interactions. The discussion will cover the integration of customer data and how it is being leveraged for meaningful outputs, initiatives, and results. Additionally, the speakers plan to shed light on the challenges faced while promoting the synergy between business and IT, and how Incudata has supported Nissan in overcoming these hurdles.

Presenters’ Profiles

Nissan Motor Co.

Hiroki Kitahara began his career at Nissan as a new graduate and has held numerous roles ranging from vehicle body design in R&D to marketing for minivans, SUVs, and sedans, as well as duties in electric vehicle product planning and human resources. As a Senior Manager in the Digital Transformation Department since 2023, he is dedicated to innovating customer experiences and database marketing through digital transformation initiatives.

Incudata Inc.

Tatsuya Suedome initially worked in sales for cloud services within a subsidiary of SoftBank Group. He joined Incudata in 2019 as a founding member of Treasure Data and has been involved in securing and managing various projects across multiple industries, including major life insurance companies and large restaurant chains. Since 2022, he has been focused on project management for Customer Data Platform (CDP) construction.

Event Details

- Event Name: IT Trend Expo 2025 Summer
- Dates: September 2nd to September 5th, 2025
- Format: Online
- Registration Fee: Free
- Organizer: Innovation & Co.
- Official Site: IT Trend Expo

About Incudata Inc.

Incudata Inc. is a joint venture between SoftBank Corporation and Hakuhodo Inc., established with the purpose of creating a world where ideas can thrive. The company is dedicated to supporting strategic planning in data utilization and constructing and operating data analysis foundations. By combining SoftBank’s data and technology with the marketing consulting capabilities of Hakuhodo Group, Incudata aims to solve challenges in data utilization in a one-stop manner, contributing to strengthening corporate competitiveness and transforming business practices.

Key Facts

- Headquarters: 1-7-1 Kaigan, Minato-ku, Tokyo
- Office Location: 1-1-1 Nishi-Shinbashi, 9F Hibiya Fort Tower, WeWork
- Established: October 2019
- CEO: Koichi Machida
- Capital: 2 billion JPY
- Website: Incudata Corporate Site
- Social Media: Facebook | LinkedIn

Contact Information

For inquiries regarding this announcement, please contact:
Incudata Inc. Public Relations
Email: [email protected]

_Note: The company names and product/service names mentioned in this announcement are registered trademarks or trademarks of their respective companies._