#Japan #Tokyo #Construction Workers #Builders Points #Livasta

Introduction

The construction industry has been experiencing significant challenges, including an aging workforce and declining recruitment of younger workers. To address these issues, Livasta Inc. has introduced a points service called "Builders Points" that rewards construction workers for their contributions and efforts. Recently, this service has achieved a notable milestone, surpassing 30,000 app registrations.

Overview of Builders Points

"Builders Points" is a unique program designed for construction professionals where prime contractors can award points as a form of appreciation and recognition for daily efforts. This service was officially launched in June 2024, following a successful pilot program in October 2023 with major construction firms, including Kajima Corporation and Ando Hazama. The application aims to create a more engaging and rewarding working environment in the construction industry, which is critical in light of ongoing labor shortages.

Achievements and Expansion

By the end of July 2026, the program had expanded to 1,553 construction sites across Japan, driven by widespread implementation in all branches of participating companies. The last year alone saw an impressive elevenfold increase in registered users, reaching a total of 30,000 participants. Notably, this impressive growth can be attributed to the firm commitment of major contractors like Kajima and Ando Hazama in adopting the service across their branches.

Impact on Industry Motivation and Safety

The Builders Points service has been praised for its contributions to motivating workers and improving site activity. Notably, Ando Hazama reported significant enhancements in worker morale and primary engagement levels, along with an 18.5% increase in CCUS card touch rates — a measure of worker engagement on job sites. Similarly, Kajima's contributions to the service have led to noticeable improvements in safety awareness and operational efficiency. In fact, the pilot program successfully increased the electronic submission rates for risk assessment activities from 70% to 90%.

Enhancements and User Convenience

In March 2026, Livasta expanded the program's functionality by adding new redemption options, including d points and Ponta points, in addition to existing choices like PayPay money and Amazon gift cards. This enhancement has allowed workers to select redemption options that best fit their needs and lifestyles, promoting greater engagement with the service.

Future Prospects

As Livasta looks to the future, plans are in place to continue improving user convenience and expanding point redemption options. Their goal is to further enhance workers' motivation and create a more attractive and rewarding working environment within the construction industry. With ongoing initiatives aimed at bolstering safety management and effective communication on job sites, Builders Points is poised to play a pivotal role in addressing workforce challenges in the sector.

Conclusion

The achievements of Builders Points, particularly the recent surge in registered users, underscore its potential to transform the construction industry by fostering a culture of recognition and safety. Livasta's commitment to continuous improvement and innovation will likely position the service as a vital resource for construction professionals moving forward.