#Japan #Machida #Odakyu Department Store #Mokoron

Odakyu Department Store Machida's 50th Anniversary

This year marks a significant milestone for the Odakyu Department Store Machida as it celebrates its 50th anniversary. From July 22 onward, the store is hosting the "Enjoy Summer at Machida" event, aimed at expressing gratitude to the local community for their steadfast support. The event promises to be a fantastic opportunity for families to create summer memories together.

One of the highlights of this celebratory occasion is the collaboration with "Mokoron," the beloved mascot character representing Odakyu Electric Railway. Visitors can look forward to exclusive merchandise featuring Mokoron, including over ten unique products ranging from food items to assorted goods. In addition to merchandise sales, the event will feature greeting sessions, photo spots, and more.

The event is designed for all ages, with an array of family-friendly activities including workshops, areas to explore local attractions, and interactive events in collaboration with local institutions such as Aoyama Gakuin University and the Machida Children's Center. These partnerships encourage community engagement and reinforce connections among children and university students.

Exciting Events and Merchandise

During this anniversary event, attendees can participate in various activities including:

• - Digital Stamp Rally: Visitors can collect stamps around the store to win prizes.
• - Photo Spots: Special areas themed around the anniversary for family photos.
• - Workshops: Over 20 unique workshops offering crafts and activities for children, including food sample experiences related to summer treats like colorful shaved ice and more.

Special Merchandise
Exclusive items featuring Mokoron will include:

• - Mokoron Pancakes: Available starting August 1, these pancakes come with a unique Mokoron hot stamp for a fun addition to any meal.
• - Mokoron Eco Bags: A stylish and practical accessory for all your shopping needs, available from August 5.
• - Mokoron Multi Balm: An all-purpose balm available from August 12, featuring special Mokoron branding.

Additionally, the Odakyu Goods Shop "TRAINS" will be offering special sales on Mokoron-themed merchandise throughout the anniversary event period, expanding on the offerings from last year.

Special Anniversary Events

On August 23, Mokoron will celebrate his third anniversary at the store with distinct activities. Visitors can participate in:

• - Aloha Mokoron Greeting: An exciting chance to meet Mokoron dressed in Aloha attire for a photo opportunity, available through a pre-registration lottery system.
• - Icing Cookie Making: Celebrate Mokoron’s birthday by making themed icing cookies, with registration required in advance.

Regional Collaboration Events

The event also focuses on regional interaction, creating spaces where children can engage with university students through fun learning activities. For instance, the collaboration with Aoyama Gakuin University involves a hands-on experience for kids to enjoy original craft activities, while they explore nearby attractions.

A fun learning environment will also be created in partnership with the Machida Station, where children can participate in quizzes relating to the daily operations of the train station, allowing them to gain insights into the railway industry and enjoy hands-on experiences.

The "Quiz Rally" and work experience station will be available on July 26, providing a fun educational experience to deserving participation from the whole family.

Delightful Summer Treats

Adding to the festivities, the renowned shaved ice shop "Noan" will set up a special pop-up booth in the store, offering refreshing and uniquely flavored shaved ice made from natural ice and seasonal ingredients. It's a chance to cool down and enjoy treats exclusive to the Odakyu Department Store Machida.

Looking Ahead

The Odakyu Department Store Machida is dedicated to providing various events throughout the year leading up to the grand celebration of its 50th anniversary in September 2026. The store continually aims to create unforgettable experiences for its customers and the community.

For more detailed event information and to stay updated, visit the official Odakyu Department Store Machida website. Don't miss out on this chance to celebrate a remarkable 50 years with fun and excitement!