SNIDEL Unveils Dramatic Winter Collection Featuring Aki Suda for 2025 Holiday Season

SNIDEL's New Holiday Collection Featuring Aki Suda

On November 18, 2023, SNIDEL, a noted women’s fashion brand managed by Mash Style Lab, unveiled its eagerly anticipated 2025 Holiday Collection, featuring the talented Aki Suda. The collection will officially launch on November 27, 2023. Fashion enthusiasts can get their hands on this unique assortment through SNIDEL's official online store and various e-commerce platforms, including USAGI ONLINE.

A Collection for Special Days

This year, the 2025 Holiday Collection is designed to bring a dramatic flair to your festive wardrobe. Each piece aims to add a touch of sophistication and a little bit of magic to daily life. Whether you are attending a holiday party or spending time with loved ones, each item is crafted to make you feel special and confident.

Some standout pieces from the collection include:

- Coat priced at ¥29,920
- Dress available for ¥19,800
- Bag for ¥15,950
- Shoes starting from ¥15,950

Moreover, the collection consists of stylish jackets, elegant knitwear, and a variety of accessories like pierced earrings, ensuring there’s something for everyone.

Pricing and Availability

The 2025 Holiday Collection will be available online starting November 27, 2023, at 12:00 PM JST at:

In-store availability will begin later this month at various SNIDEL locations across Japan.

Who is Aki Suda?

Aki Suda, born on December 20, 2004, in Tokyo, has become a darling of the music scene since her debut in 2020 as part of the 6-member group Chou Tokimeki Sendenbu. Admired as the “most adorable idol of the Reiwa era,” Suda gained immense popularity with her hit track “Saijoukyuu ni Kawaii no!” released in 2024. The following year, her song “Chou Saikyou” broke records on TikTok, racking up a staggering 2.5 billion views, securing her place as a leading figure in youth culture.

Furthermore, Suda is broadening her horizons with roles in drama, film, and modeling, marking her evolution beyond the idol’s framework. She is also set to release a new album on March 4, 2026.

The Essence of SNIDEL

Founded in April 2005, SNIDEL embraces a distinctive ethos of “street meets formal.” The brand seamlessly blends street culture with elegance, offering unique styles that reflect attention to detail and flattering silhouettes. As a global brand, SNIDEL caters to women who appreciate fashion and beauty. Presently, the company operates 38 stores in Japan, 45 in China, 5 in Hong Kong, 3 in Taiwan, and has locations across New York, Thailand, and the Philippines, totaling 94 stores as of April 15.

For more information about SNIDEL and to explore their latest offerings, visit their official site at SNIDEL Official Online Store or follow them on Instagram.