bswift Achieves Stellar Recognition at Hermes Awards for Benefits Communication Excellence
In today's competitive job market, organizations are increasingly investing in employee benefits. However, the key challenge lies in ensuring that these benefits are not only available but also understood and effectively utilized by employees. This issue was expertly tackled by bswift Engagement Solutions, which proudly secured Platinum recognition at the 2026 Hermes Creative Awards for their outstanding work in benefits communication, specifically through projects with corporate giants Ecolab and La-Z-Boy.
The Hermes Creative Awards are designed to honor excellence in creativity and innovation within the marketing and communication sectors. For bswift, recognition at this prestigious event serves as validation of their commitment to enhancing employee engagement through effective communication strategies.
At the 2026 Hermes Creative Awards, bswift's Marketing and Engagement Solutions teams were distinguished for their initiatives addressing communication challenges in various corporate landscapes. They received a Platinum Award for their innovative communication strategies with Ecolab and an Honorable Mention for a successful project with La-Z-Boy.
According to Maria Keller, Senior VP of Marketing and Communications at bswift, the connection between these diverse projects lies in the team's passion for making benefits clear, accessible, and genuinely useful for their audience. The hallmark of their success is creating communications that resonate with employees and help them navigate and utilize their benefits effectively.
A standout project for bswift was their work on Ecolab's Be Well Resource Center. This initiative aimed to consolidate various well-being services for Ecolab's workforce, which spans multiple environments, including offices, laboratories, trucks, and manufacturing floors. Instead of providing numerous tools that risk overwhelming employees, bswift developed a centralized public resource website designed to serve as a singular point of access for their well-being offerings. Alongside the site, they implemented a comprehensive multichannel communication campaign that effectively reached both wired and unwired employees.
The results were impressive: email engagement metrics demonstrated rates nearly four times higher than industry benchmarks, and over 5,000 early page views on the site were recorded. More than 3,300 employees explored the well-being resources provided during its initial phase. Furthermore, Ecolab achieved recognition as a Gold Level Recipient of the Cigna Healthy Workforce Designation in 2025, a notable honor now promoted on the Be Well Resource Center website.
bswift also collaborated with La-Z-Boy during a critical phase of brand rejuvenation and modernization of their benefits offerings. They focused on creating a reliable, user-friendly public benefits website to aid employees and their families in comprehending available benefits without the pressures usually associated with enrollment periods. The resulting platform has transformed into a year-round resource for enrollment preparation, plan education, and ongoing updates.
The engagement outcomes have exceeded expectations, with average visit durations surpassing benchmarks for healthcare content, and targeted email campaigns achieving delivery rates above both industry and client standards. This platform has been pivotal in alleviating confusion during the crucial enrollment periods.
Beyond their projects with Ecolab and La-Z-Boy, bswift's commitment to advancing their own brand was also recognized at the Hermes Awards. They received a Gold Award for the bswift Beacon podcast, which targets HR and benefits professionals, and an Honorable Mention for their engaging Service Center Pop-Up Experience showcased at the client's annual conference, Idea Exchange.
In conclusion, bswift's notable achievements at the Hermes Creative Awards highlight the importance of well-designed communication channels that effectively bridge the gap between complex employee benefits and the workforce that needs to navigate them. Their innovative strategies demonstrate a forward-thinking approach to communication in the realm of employee benefits, ultimately aiming to enhance employee engagement and satisfaction across diverse business environments.
The Hermes Creative Awards are designed to honor excellence in creativity and innovation within the marketing and communication sectors. For bswift, recognition at this prestigious event serves as validation of their commitment to enhancing employee engagement through effective communication strategies.
Achievements at the Hermes Awards
At the 2026 Hermes Creative Awards, bswift's Marketing and Engagement Solutions teams were distinguished for their initiatives addressing communication challenges in various corporate landscapes. They received a Platinum Award for their innovative communication strategies with Ecolab and an Honorable Mention for a successful project with La-Z-Boy.
According to Maria Keller, Senior VP of Marketing and Communications at bswift, the connection between these diverse projects lies in the team's passion for making benefits clear, accessible, and genuinely useful for their audience. The hallmark of their success is creating communications that resonate with employees and help them navigate and utilize their benefits effectively.
Ecolab's Be Well Resource Center
A standout project for bswift was their work on Ecolab's Be Well Resource Center. This initiative aimed to consolidate various well-being services for Ecolab's workforce, which spans multiple environments, including offices, laboratories, trucks, and manufacturing floors. Instead of providing numerous tools that risk overwhelming employees, bswift developed a centralized public resource website designed to serve as a singular point of access for their well-being offerings. Alongside the site, they implemented a comprehensive multichannel communication campaign that effectively reached both wired and unwired employees.
The results were impressive: email engagement metrics demonstrated rates nearly four times higher than industry benchmarks, and over 5,000 early page views on the site were recorded. More than 3,300 employees explored the well-being resources provided during its initial phase. Furthermore, Ecolab achieved recognition as a Gold Level Recipient of the Cigna Healthy Workforce Designation in 2025, a notable honor now promoted on the Be Well Resource Center website.
La-Z-Boy's Public Benefits Website
bswift also collaborated with La-Z-Boy during a critical phase of brand rejuvenation and modernization of their benefits offerings. They focused on creating a reliable, user-friendly public benefits website to aid employees and their families in comprehending available benefits without the pressures usually associated with enrollment periods. The resulting platform has transformed into a year-round resource for enrollment preparation, plan education, and ongoing updates.
The engagement outcomes have exceeded expectations, with average visit durations surpassing benchmarks for healthcare content, and targeted email campaigns achieving delivery rates above both industry and client standards. This platform has been pivotal in alleviating confusion during the crucial enrollment periods.
Additional Recognition and Innovations
Beyond their projects with Ecolab and La-Z-Boy, bswift's commitment to advancing their own brand was also recognized at the Hermes Awards. They received a Gold Award for the bswift Beacon podcast, which targets HR and benefits professionals, and an Honorable Mention for their engaging Service Center Pop-Up Experience showcased at the client's annual conference, Idea Exchange.
In conclusion, bswift's notable achievements at the Hermes Creative Awards highlight the importance of well-designed communication channels that effectively bridge the gap between complex employee benefits and the workforce that needs to navigate them. Their innovative strategies demonstrate a forward-thinking approach to communication in the realm of employee benefits, ultimately aiming to enhance employee engagement and satisfaction across diverse business environments.
Topics Business Technology）
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