#Japan #Tokyo #Asken #Health Program #AI Nutrition App

Asken Launches New Health Improvement Program

Asken, the leading AI meal management app in Japan with over 12 million registered users, has officially launched its new initiative, the "Asken-style Health Improvement Program." This comprehensive program aims to foster lifestyle changes and is designed for individuals seeking to improve their health habits. From July 1, 2025, the service's introduction page is now live, providing all necessary insights into the details of the program.

Program Overview

The "Asken-style Health Improvement Program" is a meticulously crafted three-month initiative based on the success data and methodologies from numerous users of the Asken app. By implementing unique online guidance with the expertise of registered dietitians known as "Asken instructors," participants will receive personalized support. This program aims to facilitate behavioral changes and aid in achieving specific health milestones, including a reduction of waist circumference by 2cm and weight loss of 2kg, as introduced in the fourth round of specific health checkups.

Key Features of the Program

1. Personalized Guidance Based on Extensive Data
Utilizing the data from over 12 million users, Asken provides advice that encourages weight loss and behavior modification. Research indicates that users who use Asken for three months have achieved an average weight loss of 4.66kg. Henceforth, personalized recommendations based on meal records are provided, enhancing users' ability to achieve their goals.

2. Enhanced Visibility Through Asken Body Composition Scale
Participants will receive a state-of-the-art Asken body composition scale, enabling the measurement of 13 body metrics. The data from this device integrates seamlessly with the Asken app via Bluetooth, easing the tracking process. Notably, studies reveal that 83.3% of successful users consistently record their weight, underscoring the importance of visibility in maintaining healthy habits.

3. Ongoing Support Post-Program
The program offers an extended duration of usage of the Asken app for up to nine months after the initial program deadline, allowing continuous encouragement for behavioral changes.

4. High-Quality Instruction from Experienced Professionals
Since 2007, Asken has been providing guidance supervised by registered dietitians. All Asken instructors have significant experience and training, ensuring the consistency and high-quality coaching participants receive.

Background and Significance of the Program

Asken has cultivated a wealth of experience by collecting over 80 billion meal record entries from its vast user base. The collaboration with the Ministry of Health, Labour and Welfare's survey on remote health guidance indicates that over 60% of participants felt their weight management efforts showed results thanks to integrated ICT. This reinforces the efficacy of combining digital applications with human guidance for effective behavioral changes.

The program aims to interlink the visualization of dietary habits and personalized recommendations through individual coaching by Asken instructors to support effective behavioral transformation.

Upcoming Free Seminar

In conjunction with the program launch, Asken will host a complimentary seminar titled "Current and Future Trends in Health Initiatives Based on Human Capital Management" on August 1, 2025. This event, featuring experts in preventive medicine and welfare policy, aims to dive deeper into the evolving landscape of health business practices.

Seminar Details:

• - Date: August 1, 2025
• - Time: 15:00 - 16:30
• - Format: Hybrid (In-person and online)
• - Location: In-person at Tokyo Opera City Tower; Online via Zoom
• - Target Audience: Health insurance associations and HR professionals
• - Registration: Free Registration Here

Conclusion

The Asken-style Health Improvement Program represents a pivotal advancement in health management technology, aimed at achieving better lifestyle changes through personalized support, engagement, and continued use of the Asken app. Asken's mission remains clear: to empower individuals towards achieving optimal health and well-being through innovative and user-centric solutions.

Explore more about the Asken-style Health Improvement Program: Here