#Japan #SHIRO #Awaji Island #Calendula #Hibiki Farm

Embrace Nature's Power with SHIRO's Calendula Skincare Line

In the heart of Awaji Island, where the sun shines brightly throughout the year, a vibrant orange flower known as Calendula thrives. Renowned for its skin-loving properties, Calendula is celebrated in SHIRO's latest skincare offerings: the "Calendula Protect Cream" and the limited edition "Calendula Oil-in-Lotion." This new line captures the essence of nature cultivated in an environment enriched by the salt breeze and fertile soil unique to this island.

The Calendula used in these products originates from a traditional variety called "Muraji," grown with love and care by Hirota Farm, where sustainable practices take precedence, avoiding any pesticides. Each flower blossoms to an impressive diameter of over 10 centimeters, showcasing a striking shade of orange. This vibrant flower is often referred to as the “guardian of the skin,” being cherished for its ability to soothe and protect against dryness and environmental stressors.

Calendula Protect Cream: Your Moisture Shield

The standout product in the line, the "Calendula Protect Cream," is a luxurious cream designed to wrap your skin in a protective veil, ensuring moisture retention and safeguarding against external irritants. Infused with Calendula oil extracted from its petals, along with the healing properties of Japanese butterbur and flaxseed oil, this cream offers intense hydration reminiscent of a rich face mask. Users report that applying it in the morning shields their skin from daily dryness while nighttime application fosters recovery, keeping the skin supple over long hours.

With a fragrance that marries refreshing orange with calming lavender, the cream glides smoothly onto the skin, blending effortlessly without a greasy after-feel. This makes it adaptable for use throughout the seasons, maintaining comfort and hydration.

How to Use

• - After toning and applying serum, dispense an appropriate amount and massage over the entire face. For areas prone to dryness, a second application is recommended.
• - Two pumps each morning and night will last about two months.

Limited Edition Calendula Oil-in-Lotion: Hydrate from the Inside Out

Joining the Calendula Protect Cream is the limited edition "Calendula Oil-in-Lotion," a unique two-layer lotion that expertly combines oil and extracts to deliver the full strength of the Calendula plant. The top layer features gorgeous Calendula oil, while the bottom layer is enriched with extracts from the flower's calyx, utilizing parts of the plant that are usually overlooked. This thorough approach provides a straightforward formula that balances the skin's moisture levels, especially crucial during the hot summer months when skin is more prone to dryness.

To experience its full potential, shake the bottle well until it reaches a cloudy consistency before gently applying the lotion across your face. Its design is ideal for achieving a harmonious blend of hydration without leaving a sticky residue, making it a perfect fit for the current season.

How to Use

• - Shake well to mix the layers until they become opaque, then gently apply the right amount over your face.
• - Similar to the cream, using two pumps morning and night will last for around two months.

Deep Connection to Nature

The stunning beauty and resilience of "Muraji" Calendula resonate with the unique environment of Awaji Island. The region offers an abundance of sunlight throughout the year, aiding in the optimal growth of plants. The natural coastal surroundings, blended with a mild climate, create a nurturing atmosphere for Calendula, unlocking its inherent vitality. The bracing winds from the sea during winter enhance the flower's defenses, boosting its nutrient content and fortifying its petals for harvest. This interplay between nature's generosity and occasional harshness culminates in the vibrant, životodarskaya Calendula found at Hirota Farm.

SHIRO's skincare philosophy embraces the allure of ingredients alongside the nurturing ethos of the skilled farmers behind them. By using Calendula from Awaji Island, we aim to bring not just skin benefits but a deep appreciation for the plant's upbringing and the dedication behind its care, assuring users of quality and natural resilience in every jar.

Partnering with Hirota Farm

Hirota Farm, based in Awaji Island, has nurtured Calendula for more than 50 years. Managed solely by Mr. Hirota, the farm thrives on organic practices without employing pesticides. Each flower is nurtured with care, from handpicking to ensuring optimal growth conditions. His passion for sharing the uniqueness of Calendula stems from a desire to showcase edible flowers' beauty and benefits, continuing to cultivate the rare "Muraji" variety amid ongoing challenges in agricultural succession.

SHIRO’s commitment to this local partnership reflects our belief in the importance of investing in sustainable practices and supporting local artistry, ensuring that every product not only nourishes the skin but also the principles of ecological stewardship.

In every purchase of SHIRO's Calendula line, you’re not just indulging in skin care; you’re partaking in a story—a journey that interweaves nature, culture, and tradition into the fabric of beauty care, allowing you to celebrate the power of botanicals straight from Awaji Island.