Lead2Pipeline Welcomes Tommy Heffernan and Secures Second Inc. Power Partner Award

Lead2Pipeline Expands Leadership and Recognition in the Industry

In an exciting development for the technology sales landscape, Lead2Pipeline has recently appointed Tommy Heffernan as the new Vice President of Sales for North America. This strategic hire comes as the company continues to experience robust growth across the continent. Heffernan joins from IDG Foundry, where he gained substantial respect in the industry, particularly after its acquisition of Selling Simplified.

Moreover, Lead2Pipeline has achieved noteworthy recognition by receiving its second Inc. Power Partner Award. This accolade marks Lead2Pipeline as the only growth services provider recognized with this award twice, standing proudly alongside esteemed clients such as BambooHR, Docusign, Oracle NetSuite, and Workday - all acknowledged as 2024 Inc. Power Partners.

Chip Klang, the Co-Founder and CEO of Lead2Pipeline, shared insights on the current state of growth services providers, noting that while some have faltered due to various challenges, Lead2Pipeline's success stems from its adaptability to client needs and a steadfast commitment to in-house service execution. "2024 has been a decisive year for growth services providers. Some have crumbled with low conversion rates and an over-reliance on outsourced partner networks based in India. While others have struggled with misguided intent data. We believe our continued growth and recognition is based on our ability to adapt to our customers' needs, and our commitment to never outsource our campaigns," he explained.

In response to the increasing complexity surrounding demand generation, Heffernan emphasized the need for transparency in the marketing process. He believes that technology marketers and agencies across the United States and Canada are gravitating towards trustworthy partners like Lead2Pipeline, especially in an era where data overload is a prevalent issue. "Complexity is the downfall of demand generation," Heffernan stated. "With fewer team members, technology marketers and agencies across the US and Canada are choosing partners they can trust. Lead2Pipeline provides transparency at a time when marketing and sales teams are drowning in data overload."

The company has strategically expanded its North American sales team over the last year, doubling its workforce with seasoned industry veterans skilled in fostering enduring relationships within demand generation and growth marketing sectors. This expansion has significantly broadened Lead2Pipeline's customer base, bringing in prominent technology brands and further amplifying its impact in the industry.

Lead2Pipeline facilitates significant growth for innovative technology companies worldwide, including market leaders such as Proofpoint, Slack, and Splunk. The company's proprietary opt-in database comprises over 63.3 million global buyers across technology, business, and government sectors. By leveraging artificial intelligence and early intent signals, Lead2Pipeline strengthens its full-funnel marketing programs for clients.

Before concluding, it's worth noting the company's commitment to compliance with international regulations, including CAN-SPAM, CCPA, and GDPR, allowing them to run effective bottom-of-funnel campaigns in various regions, including the DACH region of Europe. As Lead2Pipeline continues to enhance its reputation as a leader in growth services, it remains dedicated to providing superior support and transparency to a changing industry.

For further information on Lead2Pipeline and its offerings, please visit www.lead2pipeline.com.