Introducing Omakase Marke: The All-in-One Marketing Support for Japan’s Tourism Industry

Introduction

The tourism industry is experiencing a significant transformation with the launch of Omakase Marke, a subscription-based marketing support platform tailored specifically for tourism businesses in Japan. As inbound and outbound travel demand escalates, this innovative service aims to streamline marketing efforts, maximizing outreach and effectiveness at a fixed monthly rate.

Background of the Release

In recent years, Japan has seen a remarkable surge in inbound tourism, with the forecast for 2024 indicating that the number of foreign travelers will reach an all-time high of 36.87 million. This influx has resulted in a staggering record of over 8.1 trillion yen in travel expenditures. Additionally, the outbound tourism market is rebounding, with approximately 13.01 million Japanese citizens expected to travel abroad, showing significant improvement compared to previous years. Such growth highlights the urgent need for accommodations, attractions, transport operators, and local governments to enhance their competitiveness globally and digitally.

Challenges Facing the Tourism Sector

Omakase Marke addresses fundamental questions regarding how to deliver value effectively and what is genuinely needed to elevate Japan's tourism services and destinations. Key challenges currently faced by tourism companies and local governments include:

1. Channel Optimization and Language Adaptation: Each country or region presents unique information access points and cultural contexts, requiring deep specialization and tailored marketing strategies.

2. High Recruitment and Training Costs: The scarcity of knowledgeable professionals in the tourism sector makes hiring and training particularly time-consuming and expensive.

3. Fragmented Strategies and Difficulties in Measuring Effectiveness: Outsourcing various marketing components—such as advertising, social media, and web development—to different companies can lead to a lack of synergy in strategies, making it challenging to gauge overall success.

4. Challenges in Price Optimization: Often, valuable experiences or services are sold at lower prices due to inadequate marketing efforts, undermining their potential value.

By addressing these issues with seamless and efficient solutions, Omakase Marke aims to contribute to the further growth of Japan's tourism industry. The service leverages specialized knowledge and a multinational team to provide comprehensive marketing support for a fixed monthly fee.

Key Features of Omakase Marke

- A user-friendly interface designed for the tourism sector.
- Monthly subscription plans, beginning at 50,000 yen, which are flexible based on consultation with clients.

Comparison with Other Players

Omakase Marke stands out in the crowded field of marketing support for tourism by offering a specialized focus and a one-stop solution that addresses various challenges commonly faced in the industry. Traditional models often provide fragmented services that lack cohesion—Omakase Marke integrates all necessary components into a comprehensive package.

About the Founder

The vision behind Omakase Marke stems from its founder's extensive experience in web strategy support at a major dedicated agency, followed by involvement in several startups focusing on business growth and new initiatives. After establishing TUKURO in 2022, the founder has aimed to merge marketing with technology across various domains, including e-commerce support, human resource matching, and online health consultations. Plans for 2024 include international activities targeting Southeast Asia and India to foster community engagement, broaden market insights, and address Japan's tourism-related challenges strategically.