RITZ Bits Unveils Exciting New Spicy Queso Flavor After Nearly a Decade

RITZ Bits Cracker Sandwiches are shaking up the snack market with the launch of their first new flavor in almost ten years—Spicy Queso. This exciting addition promises snack enthusiasts a delightful combination of spicy and cheesy flavors in a perfectly bite-sized treat.

The new Spicy Queso flavor is aimed at satisfying growing consumer demands for bold and adventurous snacks. According to Steven Saenen, RITZ Vice President of Marketing, "With Spicy Queso, we're responding to consumers' desire for exciting flavors and adding a kick to the classic RITZ Bits. It's a fun twist on a nostalgic favorite that delivers a bold taste in each crunchy bite."

The introduction of Spicy Queso follows the success of RITZ Toasted Chips' Sweet Habanero flavor release earlier this year, showcasing the brand's commitment to innovation in the snack aisle. The RITZ Bits Cracker Sandwiches, beloved for their rich flavors and small size, now also come with a zesty twist, making them ideal for any snacking occasion—be it at home, work, or on-the-go.

Available in snack-sized 3oz bags, consumers can grab the new Spicy Queso flavor at convenience stores starting this month. For those looking for larger portions, 8.8oz boxes will be found at major food retailers beginning February 2025. This launch demonstrates RITZ's strategy to cater to varied consumer preferences, especially those yearning for something new in their snacking habits.

RITZ Bits remain a staple in many households, and this new flavor addition reinforces the brand's dedication to enhancing the snacking experience. The Spicy Queso flavor not only meets the market's demand for more exciting options but also utilizes high-quality ingredients that ensure an unbeatable taste.

The company suggests that snack lovers keep an eye on their social media channels for additional product innovations slated for release later in 2025. RITZ's commitment to keeping snacks fun and flavorful ensures that fans will always have something to look forward to.

About Mondelēz International


Mondelēz International, Inc. (Nasdaq: MDLZ) leads the global snack market, offering standout brands such as Oreo, Clif Bar, and Cadbury Dairy Milk in more than 150 countries. With a reported net revenue of approximately $36 billion in 2023, Mondelēz is at the forefront of the snacking industry, continuously innovating to cater to consumer preferences while being a proud member of the Standard and Poor's 500, Nasdaq 100, and Dow Jones Sustainability Index.

For the latest updates and product information, fans can follow @ritzcrackers on Instagram and X. Stay tuned for more from this iconic snack brand as it continues to expand its flavorful repertoire and engage snack lovers around the globe.

Topics Consumer Products & Retail)

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