Imada Mio Shines in New Kirin Whiskey TV Commercial

Kirin Brewery Co., Ltd. introduces a fresh TV commercial featuring actress Imada Mio, starting from June 3. The new ad for "Kirin Whiskey Riku" is titled "I Have a Beautiful Taste" and emphasizes the happiness and love that comes with enjoying the drink. Along with this, a special Father's Day edition, "Father's Day is Riku," will also be aired nationwide.

The commercial captures Imada's real-life persona, showcasing her joy and happiness while enjoying Kirin Whiskey in her private moments. It starts with her casual narration, highlighting her choice of Riku for a day when she feels accomplished. Imada is shown with a glass of Riku, exclaiming, "I sometimes just want to dance, it makes me so happy!" Her infectious smile and lively energy convey warmth and joy, drawing viewers in and leaving them with a sense of happiness.

One of the striking features of the commercial is its documentary-style filming, creating a relaxed atmosphere with light-hearted moments between Imada and the crew. The vibe is filled with genuine laughter, making the ad feel approachable and relatable.

During the shoot, discussions shifted to Father's Day, and Imada shared her own nostalgic memories about celebrating with her father. "I was really happy when I could cheers with my dad as an adult. His joyful expression while we shared a drink together is something I will always cherish," she reminisced. This heartfelt connection adds depth to the campaign, making it more than just a product promotion.

In an interview, Imada reflected on the shooting experience, stating, "It was such a beautiful, refreshing location, and it felt wonderful to shoot with everyone while enjoying Riku highballs together." When discussing the theme of "real love" in the campaign, she explained what she truly loves about Riku: "First of all, it's very easy to drink. But what I really enjoy is its aroma—a sweet, floral fragrance fills my mouth with a luxurious sensation. It pairs well with any meal, which is a huge plus!"

Imada further elaborated on the moments that bring her happiness, primarily revolving around delicious food and drinks shared with loved ones. As Father's Day approaches, she mentioned that while she couldn't cheers with her dad on the day itself last year, they did manage to celebrate afterward. For this year, she's hopeful they will find an opportunity to toast with Riku together.

When asked for advice to fathers on this special occasion, her message was filled with gratitude: "To all the fathers out there, thank you so much for everything. I want to express my appreciation, and I hope to share a nice drink together with my dad, bringing energy and happiness into our lives."

Upcoming Plans

To celebrate Father's Day, a limited-time web video titled "Message to Father" featuring Imada will start streaming on digital platforms from June 2. In this heartfelt clip, Imada speaks to her dad in a warm, familiar tone, encouraging him to have a drink with her through charming scenes, such as crafting highballs together and playfully hiding her face behind a gift package. This touching narrative invites viewers to remind their loved ones of those precious moments of togetherness.

The new Kirin Whiskey Riku commercial promises to resonate with audiences, showcasing both the delightful experience of enjoying whiskey and the invaluable relationships that flourish over shared moments.

For more information, visit the Kirin Whiskey Riku website. If you're interested in viewing the ads and behind-the-scenes content, check out the following links:

In conclusion, Imada Mio's latest TV commercial for Kirin Whiskey Riku is a heartwarming reminder of the joy found in both the drink and the connections we hold dear with our loved ones, especially fathers as Father’s Day approaches.