#USA #Fort Lauderdale #Tambourine #ReservHotel #Hotel Technology

Tambourine's Strategic Move to Acquire ReservHotel

In a groundbreaking announcement, Tambourine, a renowned leader in hospitality marketing technology, has acquired ReservHotel, a prominent hotel reservation platform primarily serving the Caribbean and Latin America. This strategic acquisition marks a significant expansion of Tambourine's offerings, enabling them to merge cutting-edge hotel websites with a powerful booking engine aimed at transforming the way hotels engage with potential guests.

A New Era for Hotel Bookings

The acquisition, finalized in August 2024, aims to leverage the strengths of both companies, bringing unparalleled technology to the forefront of hotel marketing. Tambourine has been recognized for its ability to create visually stunning hotel websites that emphasize both aesthetics and functionality. By incorporating ReservHotel’s established reservation technology, Tambourine is not only enhancing its service portfolio but also revolutionizing the hotel booking process.

Tambourine has set itself apart in the hospitality industry over the last decade by eliminating traditional barriers like upfront fees and long-term contracts, ushering in a new era of creativity and flexibility in hotel marketing. With the integration of ReservHotel, the company aims to reimagine the entire customer journey, streamlining the path from research to booking.

Expert Insights on the Acquisition

Rafael Cardozo, CEO of Tambourine, expressed his enthusiasm about the acquisition, stating, “At Tambourine, we have always believed that great design is not just about beauty; it’s about removing complexities to create seamless experiences. This acquisition is the next inevitable step in our journey. We will not only transform how hotels present themselves online but reshape how guests navigate that journey.” This insight highlights Tambourine’s commitment to user experience and operational excellence.

The acquisition also ensures that clients of both companies will benefit from advanced technology. Tambourine's clients will gain access to a world-class booking engine capable of offering complex packages, including hotel and flight bundling, supported by a dedicated call center for reservations and professional assistance. Meanwhile, customers of ReservHotel will unlock Tambourine’s suite of high-conversion marketing tools and custom website designs, enriching the value provided to hotel partners.

Luis Barberi, the CEO of ReservHotel, will join Tambourine’s executive leadership team as the Director of Booking Systems. Barberi noted, “ReservHotel has been a trusted name in the industry for over three decades, powering some of the world’s most esteemed hotels and resorts. It’s exciting to bring together these two companies and their potent technological stacks.” His perspective reflects a shared vision to elevate service standards and propel innovation within the hospitality sector.

Strengthening Presence in Key Markets

As part of the acquisition strategy, Tambourine has retained ReservHotel’s office in Cancun, an essential move to maintain seamless operations for the call center and cater to significant accounts in Mexico. Furthermore, the ReservHotel brand will continue to operate under the new name, Reserv by Tambourine, further emphasizing the integration of these two dynamic companies.

Reserv by Tambourine has been a pioneer in hotel booking technology throughout the Caribbean and Mexico for over 30 years. The platform is well-known for its robust booking engine that accommodates intricate rate structures and provides bundled hotel and flight offers to meet the specific needs of resorts in these regions. This long-standing expertise aligns perfectly with Tambourine's mission to develop integrated solutions that drive direct earnings and address the complex challenges faced by the hospitality industry.

Conclusion

The acquisition of ReservHotel by Tambourine signifies a pivotal moment in the evolution of hospitality marketing technology, as both companies strive to redefine what’s possible in this space. With their combined strengths, they are set to provide unique value propositions to their partners, ultimately enhancing guest experiences and driving measurable results in hotel bookings. The future looks bright for both Tambourine and Reserv by Tambourine as they embark on this exciting journey together.