#United States #Columbus #SL Lumber #SL Truss #SL Window Door

S&L Lumber Unifies Under a Single Brand

S&L Lumber, a staple in central Ohio's building supply sector, has embarked on an ambitious rebranding journey to consolidate its operations under a single brand. Announced on February 6, 2025, this significant shift aims to streamline the customer experience, reduce confusion, and enhance the cohesion of its various divisions.

The organization, which has served the community for almost a century, is well-regarded for its high-quality products and exceptional customer service. In an effort to simplify its identity, S&L Lumber has streamlined its divisions, merging them under the umbrella of the S&L brand. This change brings together three former locations: Hebron, 5th Ave., and Linworth Lumber, and allows customers a more intuitive experience, making it easier to recognize and access the wide array of services the company offers.

New Division Launch

Along with the rebranding, S&L Lumber is excited to introduce a new division called SL Window Door. This division is dedicated to providing top-of-the-line windows, doors, and associated hardware for both residential and commercial projects. Steven L. Arnold, the company’s president, expressed his enthusiasm for this development, stating, "This rebranding represents an exciting new chapter for SL Lumber. By unifying our divisions under a single brand, we're making it easier for customers to recognize and access our diverse range of products and services."

Another highlight of the rebranding efforts involves the renaming of various divisions:

• - SL Truss, which was previously known as Lumbercraft, continues to excel in manufacturing pre-engineered roof, floor, and wall systems.
• - SL Millwork, formerly Dublin Millwork, specializes in expertly crafted interior trim, moldings, and custom doors.
• - SL Lumber—Contracting Division, which was previously SL Contracting, offers labor and materials for wood framing, roofing, and exterior trims.

These adjustments are not only aimed at branding enhancement but also respond to the evolving needs of builders and homeowners in the area. Arnold emphasized S&L Lumber’s long-standing commitment to supporting these groups with innovative solutions. The rebranding efforts resonate with the company’s goal of providing unmatched expertise in its field.

Commitment to Quality and Service

S&L Lumber's leadership team is steadfast in its commitment to operational excellence and customer satisfaction. The new streamlined brand is expected to reinforce their goals of growth and diversification while marking a significant milestone in their nearly 100 years of service.

With multiple locations throughout central Ohio, S&L Lumber is ready to tackle new challenges and opportunities presented by changing market dynamics and customer demands. The company’s broad array of building products—including high-quality lumber, millwork, trusses, and now premium windows and doors—further cements its status as a dependable partner for builders and contractors.

For more information on S&L Lumber and its offerings, interested parties are encouraged to visit their official website at www.sllumber.com or contact their office at 740-928-4501.

Through this rebranding, S&L Lumber not only simplifies its identity but fortifies its market position, promising a brighter future filled with innovation and service excellence.