Winmark Celebrates New Year with Inspiring Campaign 'Part of Their Journey'

Winmark Kicks Off the New Year with 'Part of Their Journey' Campaign

As the new year unfolds, Winmark Corporation is making headlines with the launch of its innovative campaign, "Part of Their Journey." This initiative honors individuals from various backgrounds whose lives and careers have been positively influenced by Winmark and its remarkable franchise brands. Over the course of more than 35 years, Winmark has established itself as a leader in the circular economy, operating five resale brands: Play It Again Sports®, Once Upon A Child®, Plato's Closet®, Music Go Round®, and Style Encore®.

The "Part of Their Journey" campaign centers around the inspirational stories of individuals who have benefited from Winmark's commitment to providing quality, affordable used goods. The stories showcase how the brands have contributed to the personal and professional growth of a diverse range of people. Through these narratives, Winmark seeks to demonstrate the impact it has had not only on individual lives but also on local communities.

Among the notable figures featured in the campaign are Tom Hoge, a professional golfer on the PGA Tour®, professional hockey player Matt Boldy, trailblazing hockey analyst Blake Bolden, and Olympian Caroline Harvey. These remarkable individuals exemplify the values of dedication, passion, and hard work, and their personal journeys highlight the importance of Winmark's support in their quests for excellence.

Sarah Broadwater, Vice President of Marketing at Winmark, expressed her enthusiasm for the campaign, stating, "Winmark is honored to be part of the journeys of so many remarkable individuals who are not only achieving their dreams but also making a lasting impact on the world around them. The path to success is filled with challenges and milestones, and whether it's providing high-quality equipment, clothing, or training gear, we aim to make their journeys more accessible and meaningful."

Additionally, the campaign emphasizes the significance of community. Winmark encourages participants—be they athletes, innovators, or community leaders—to share their stories and become a part of this initiative. By showcasing the specific locations and communities that have influenced these journeys, the campaign hopes to connect more people and highlight the positive outcomes achievable through collaboration and support.

The relevance of sustainability is also woven into the fabric of Winmark's mission. As a franchisor focusing on eco-conscious practices, Winmark guides entrepreneurs aiming to establish resale franchises. By promoting the reuse of goods and offering affordable options for quality products, the company continues to champion sustainability while empowering small businesses.

As of September 28, 2024, Winmark has successfully operated 1,343 franchises across the country, with over 2,800 territories available for potential growth. This expansion reflects Winmark's commitment not only to individual successes but also to fostering small business opportunities that create lasting change in communities.

In conclusion, Winmark's "Part of Their Journey" campaign is more than just a marketing initiative; it's a celebration of the resilience and achievements of individuals who strive for excellence in their endeavors. With a foundation built on sustainability, quality, and community support, Winmark is excited to continue inspiring and facilitating journeys towards success in the new year and beyond.