#USA #Atlanta #DIY Projects #Home Depot #Creator Portal

The Home Depot Creator Portal: A New Era for Influencers

The Home Depot has unveiled its latest initiative, the Home Depot Creator Portal, a platform tailored specifically for content creators in the home improvement niche. Unveiled on December 10, 2025, this innovative hub aims to bridge the gap between influencers and home improvement aficionados, fostering a community ripe for collaboration and new revenue streams.

A Centralized Hub for Creators

The Creator Portal serves as a comprehensive resource where digital creators can find inspiration, access to campaigns, and advice to build engaging content related to home improvement, DIY projects, and decor tips. This initiative not only empowers creators to monetize their content but also connects them with The Home Depot’s extensive network of suppliers and products. With the ability to earn commissions through shoppable links, creators can track their performance and optimize their strategies, all while enjoying the tools offered through the portal.

Thousands of influencers have already joined the movement, with applications now open to the broader public. Upon approval, new members will undergo a creator-focused onboarding process, granting them immediate access to content and campaign opportunities tailored to engage and inspire audiences.

Enhancing Visibility and Engagement

Participants in the Home Depot Creator Portal will benefit from a wealth of resources including training materials, best practices, curated collections, and product catalogs. This comprehensive support not only helps creators maximize their presence but also enhances their capability to generate compelling content that resonates with homeowners, professionals, and DIY enthusiasts alike.

Molly Battin, Senior Vice President and Chief Marketing Officer at The Home Depot, emphasizes the value of community in this initiative: "The Home Depot Creator Portal isn't just a website – it's a community that drives meaningful engagement with current and future customers through talented personalities who give them confidence to tackle their home improvement projects."

Launching with a Star-Studded Roster

Interestingly, the launch of the Creator Portal coincides with the world’s largest soccer event. The Home Depot has partnered with a lineup of well-known creators, dubbed the 'Starting Lineup,' to kick off this initiative with tailored content celebrating the sport. This roster includes notable names like Dude Perfect, Trinity Rodman, and DIY Huntress, all of whom bring unique perspectives and expertise to the community. By leveraging the strengths and styles of these influencers, The Home Depot aims to inspire homeowners and enhance their confidence in home improvement projects.

Trinity Rodman, a player on the US Women's National Team, expressed her excitement: "I'm thrilled to partner with The Home Depot since they've always been a consistent and trusted brand. It will be fun to collaborate with them during the biggest sporting event in the world next year."

Sign Up and Get Involved

For aspiring creators looking to join the program, signing up is a straightforward process via the portal's website, creators.homedepot.com. As the initiative continues to gain traction, it promises to reshape how influencers engage with the home improvement sector, offering a platform that encourages creativity, collaboration, and commerce.

About The Home Depot

The Home Depot stands as the largest home improvement retailer globally, operating 2,356 retail outlets and over 1,200 SRS locations across North America, including the U.S., Canada, and Mexico. With a workforce exceeding 470,000 employees, The Home Depot strives to provide excellent service and a vast assortment of products to its customers. The company is publicly traded on the New York Stock Exchange (NYSE: HD) and is a component of both the Dow Jones Industrial Average and S&P 500 Index.

As The Home Depot moves forward with this innovative Creator Portal, it not only aims to empower influencers but also fosters a vibrant community dedicated to enhancing the home improvement experience, shaping new opportunities for creators and consumers alike.