#Japan #Skincare #Sensitive Skin #Shinagawa #DECENCIA

DECENCIA: The Leader in Sensitive Skin Care

For the 11th straight year, the sensitive skincare brand DECENCIA has once again secured the top position in the online sales of cosmetics tailored for sensitive skin according to research conducted by TPC Marketing Research. This achievement, announced in September 2025, reflects a profound gratitude to loyal customers and supportive partners. The results span sales data from January to September 2025, confirming DECENCIA’s unwavering presence in the competitive skincare market.

Commitment to Innovation and Customer Care

Founded with an unwavering commitment to sensitive skin solutions, DECENCIA has built its reputation on its flagship product, a unique cream that employs the innovative technology called "Vitasycle Veil®." As the brand continues to evolve, it keeps its customer-focused values at the heart of its approach, ensuring that it meets the ongoing needs of those with sensitive skin. DECENCIA strives to balance tradition with innovation, providing customers with unparalleled skincare solutions.

Annual Revenue Insights

The research conducted provided insights into the online sales performance of the top ten sensitive skin cosmetics brands in the first three quarters of 2025. This report was prepared between September 10 and September 18, revealing DECENCIA's remarkable growth trajectory, especially during a year marked by economic changes.

The DECENCY Series: A New Era

This year marked a significant turning point as DECENCIA undertook a comprehensive revamp of its premium DECENCY series for the first time in roughly eight years. The launch showcased a new cream on January 30 and followed with a lotion release on June 26. This series is proving to be a game-changer, with a staggering seven-fold increase in the number of subscription customers, totaling over 10,000 new subscribers.

Cutting-edge Skin Solutions

DECENCY products are designed to tackle common adult skin concerns effectively. The offerings are notable for their triple-action benefits:

• - Transparency and Brightening Care: Helps minimize melanin buildup to prevent spots and freckles.
• - Firmness Care: Aims to maintain the skin’s elasticity and youthful plumpness.
• - High Hydration with Care for Irritated Skin: Delivers moisture without heaviness, leading to positive feedback from users.

This innovative series enhances the brand’s reputation as a provider of high-quality skincare tailored for sensitive skin, embracing the latest advancements in dermatological science.

Available Through Select Channels

DECENCIA mainly markets its products through e-commerce channels, ensuring an accessible shopping experience for customers. Additionally, some products can be trialed directly at select at-cosme store locations, expanding consumer access. For a full list of stores carrying DECENCIA products, customers can visit their official website.

About DECENCIA

A proud member of the POLA ORBIS Group, DECENCIA is dedicated to developing skin care products specifically designed for sensitive skin conditions. Grounded in the efficiency and quality standards set by POLA Chemical Industries’ R&D division, DECENCIA pursues the essence of skincare — striving to eliminate skin-related challenges for consumers worldwide. The brand's philosophy is inspired by a commitment to relieve individuals of the burdens associated with sensitive skin, fostering a sense of freedom and confidence.

For more information about DECENCIA, visit the official brand website at DECENCIA Brand Site or the Corporate Site. If you have any inquiries, feel free to contact the customer service center at 0120-714-115.