#Japan #Tokyo #CyberAgent #Chinese Tourism #C Channel

Understanding the Shift in Chinese Inbound Tourism

The perception that Chinese tourists are less frequent in Japan may not accurately reflect the evolving landscape of inbound tourism. Despite recent fluctuations in political relations between Japan and China, inbound visitor numbers are on the rise. However, at the ground level, retail spaces, especially in Tokyo's department stores and pharmacies, report changes in shopper behavior among Chinese tourists. To address these trends, C Channel, a prominent agency, in collaboration with CyberAgent's inbound division, is hosting a free webinar titled “The Frontline of Chinese Inbound: Designing a Sales Strategy from Pre-Travel to Post-Travel” on February 4, 2026. This event aims to unravel the truth about the current status of Chinese tourists and what businesses should prepare for moving forward.

The Context: From Discomfort to Understanding

Retailers and beauty industry professionals have expressed concerns such as, "I haven't seen as many Chinese tourists as before," and, "Tax-free sales have been underwhelming." However, this scenario may symbolize a transformation rather than a decline. By 2026, the structure of Chinese inbound tourism is anticipated to shift from overwhelming spending to more personalized and purpose-driven purchases.

This webinar will fuse CyberAgent's strategic insights with C Channel's understanding of local trends, providing participants with evidence-based approaches rather than anecdotal observations.

Who Should Attend

• - Business leaders and marketing professionals uncertain about whether to continue or scale back Chinese outreach strategies.
• - Individuals managing platforms such as RED and WeChat, who feel disconnected from actual sales outcomes.
• - Those interested in learning about successful cycles in tourism, from pre-travel social media awareness to post-travel re-engagement.

Topics to be Covered

The seminar will dissect the behavior of Chinese travelers into three phases:

• - Pre-Travel (旅マエ)
• - In-Travel (旅ナカ)
• - Post-Travel (旅アト)

This structured approach allows businesses to connect awareness to purchase and ultimately, repeat visits effectively.

Specifically, the following topics will be explored:

• - Current trends and outlook for Chinese inbound tourism
• - The status of major platforms utilized in China (like RED and WeChat)
• - Strategies for optimizing engagement across the three travel phases
• - Insights into the strategies that companies are implementing during the recovery phase
• - Recent trends and case studies for using Chinese social media, particularly focusing on RED.

Strength in Collaboration

The webinar will showcase expertise from CyberAgent, which holds profound knowledge in digital and platform utilization in the Chinese market, and C Channel based in Shanghai, which has consistently addressed the voice of local consumers in the beauty and social media sectors. Through this collaboration, attendees will gain multidimensional insights on what is currently happening and what the future holds for Chinese inbound tourism.

Event Details

• - Title: The Frontline of Chinese Inbound Tourism
• - Date & Time: February 4, 2026 (Wednesday), 14:00 - 15:00
• - Cost: Free
• - Capacity: 500 participants
• - Registration: Please sign up through the following link Webinar Registration

Company Overview

• - Name: C Channel, Inc.
• - CEO: Ryo Morikawa
• - Founded: 2015
• - Website: C Channel