How BRANU Successfully Hired a Sales Manager in Just Two Months Using Chokusai
In an impressive turnaround, BRANU Corporation, guided by their General Manager of Human Resources, Mr. Hoshino, successfully utilized the direct hiring tool, Chokusai, to hire a Sales Manager candidate within just two months. Traditionally, BRANU faced significant challenges in the hiring process, where only about 30% of applicants progressed to the interview stages, leading to a drain on resources due to frequent mismatches. However, the introduction of Chokusai dramatically improved their hiring success rate by enhancing matching accuracy to approximately 70%.
With the vision of updating the construction industry through technology, BRANU Corporation offers the CARECON Platform aimed at small to medium-sized construction firms. Despite their traditional strength in generating applications, Mr. Hoshino highlighted the prevalent issue of mismatches, stating that, "While we received around 50 applications a month, not all applicants were suitable for our target, leading to frustration around the high mismatch rates."
To combat these hiring inefficiencies, BRANU set out to refine its recruitment strategy by defining a specific target demographic—sales professionals in their 20s to mid-30s. They leveraged AI-driven targeting capabilities through Chokusai, using social media platforms to directly advertise job openings. This not only streamlined the number of candidates who progressed to interviews but also improved the quality of applicants, ultimately securing a qualified Sales Manager candidate aged in their 40s within a mere two months of implementation.
In Mr. Hoshino’s words, applicants from Chokusai displayed a deeper understanding of the company upon reaching the interview stage, expressing a sense of readiness for discussions. He remarked that those who applied through Chokusai were much more aligned with the company’s values and needs.
Chokusai serves as a revolutionary direct hiring tool, designed to connect employers with talent that aligns more closely with their desired company culture and requirements. By utilizing social media and web media, it allows companies to reach untapped candidates who might not typically engage through traditional job boards, thus providing a unique solution in a crowded recruitment landscape.
BRANU Corporation has solidified itself as a leader in the digital transformation of the construction industry, with over 5,000 firms adopting its CARECON Platform, which enhances functions ranging from customer acquisition to project management and recruitment. The company is located in Roppongi, Tokyo.
Corekara, headquartered in Shinjuku, Tokyo, is the developer of Chokusai and specializes in direct hiring solutions. Under the leadership of CEO Yusuke Imaizumi, the firm is dedicated to providing modern recruitment technologies to enhance efficiency across various industries.
Through the success of BRANU's hiring experience with Chokusai, it is evident that targeted recruitment strategies can significantly improve hiring outcomes, ensuring that both the company and applicants find suitable matches without the traditional mismatching troubles.
The Challenges:
With the vision of updating the construction industry through technology, BRANU Corporation offers the CARECON Platform aimed at small to medium-sized construction firms. Despite their traditional strength in generating applications, Mr. Hoshino highlighted the prevalent issue of mismatches, stating that, "While we received around 50 applications a month, not all applicants were suitable for our target, leading to frustration around the high mismatch rates."
The Strategy: Smart Targeting with Chokusai
To combat these hiring inefficiencies, BRANU set out to refine its recruitment strategy by defining a specific target demographic—sales professionals in their 20s to mid-30s. They leveraged AI-driven targeting capabilities through Chokusai, using social media platforms to directly advertise job openings. This not only streamlined the number of candidates who progressed to interviews but also improved the quality of applicants, ultimately securing a qualified Sales Manager candidate aged in their 40s within a mere two months of implementation.
Insights from Implementation
In Mr. Hoshino’s words, applicants from Chokusai displayed a deeper understanding of the company upon reaching the interview stage, expressing a sense of readiness for discussions. He remarked that those who applied through Chokusai were much more aligned with the company’s values and needs.
Understanding Chokusai
Chokusai serves as a revolutionary direct hiring tool, designed to connect employers with talent that aligns more closely with their desired company culture and requirements. By utilizing social media and web media, it allows companies to reach untapped candidates who might not typically engage through traditional job boards, thus providing a unique solution in a crowded recruitment landscape.
About BRANU Corporation
BRANU Corporation has solidified itself as a leader in the digital transformation of the construction industry, with over 5,000 firms adopting its CARECON Platform, which enhances functions ranging from customer acquisition to project management and recruitment. The company is located in Roppongi, Tokyo.
About Corekara
Corekara, headquartered in Shinjuku, Tokyo, is the developer of Chokusai and specializes in direct hiring solutions. Under the leadership of CEO Yusuke Imaizumi, the firm is dedicated to providing modern recruitment technologies to enhance efficiency across various industries.
Through the success of BRANU's hiring experience with Chokusai, it is evident that targeted recruitment strategies can significantly improve hiring outcomes, ensuring that both the company and applicants find suitable matches without the traditional mismatching troubles.
Topics Business Technology）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.