Dynata and Data Axle Unite to Enhance Identity Solutions and Media Engagement Strategies
In the rapidly evolving data landscape, Dynata has made a significant stride by strengthening its partnership with Data Axle, a leader in data solutions aimed at bridging connections between businesses and consumers. This collaboration is not just an extension of their existing relationship; it represents a pivotal development in enhancing identity resolution, data enrichment, and media activation strategies that are timely and essential for brands navigating the complexities of consumer engagement.
Data Axle provides Dynata with access to an extensive match key file, which consists of over two billion digital identifiers. These identifiers are crucial in connecting consumer signals with actionable intelligence, effectively positioning Dynata and its clients to navigate the complexities of modern marketing while prioritizing consumer privacy. The current digital marketplace is characterized by fragmented signals and increasing privacy regulations, making this integration a transformative step for Dynata’s identity infrastructure.
As third-party cookies are phased out and consumer privacy concerns heighten, the necessity for reliable identity resolution has never been more critical. With the incorporation of Data Axle’s comprehensive identity data, Dynata empowers brands with enhanced capabilities to enrich their consumer datasets. This enriched data allows marketers to engage with audiences across various digital channels with a level of precision previously unattainable. It provides brands with a clearer, more holistic view of their customer journeys, thereby facilitating informed decision-making in a complex marketing ecosystem.
Deirdre Thomas, the Chief Product Officer at Dynata, emphasized the importance of this expanded collaboration, stating, "Our mission at Dynata is to empower brands to make truly confident decisions through the unparalleled power of our first-party data and seamless media ecosystem connectivity." Thomas further articulated that through this partnership, Dynata aims to deepen the understanding client companies have of their customers, enabling effective outreach to pivotal audiences across the marketing spectrum. This collaboration not only promises measurable impact but is also geared towards future-proofing brands in an ever-evolving landscape.
Dynata assists its clientele in onboarding first-party data and extracting richer insights regarding consumer behaviors and attitudes. Such insights are invaluable for targeting priority audiences across a multitude of channels, including programmatic advertising and social media platforms. Furthermore, Data Axle’s repository of two billion identifiers brings an undeniable advantage within the current identity framework, allowing for consistent resolution of identities and adherence to stringent privacy standards.
Andy Frawley, CEO of Data Axle, remarked on Dynata's reputation for integrating high-quality data effectively with advanced insight platforms. He expressed pride in the foundational role Data Axle plays in enhancing Dynata’s identity resolution capabilities. This collaboration is indicative of both companies' commitment to driving innovation while ensuring responsible data utilization for the benefit of the marketing industry.
In an age where digital advertising is rapidly shifting towards durable identifiers and comprehensive measurement strategies, the capacity to unify signals across diverse devices and channels becomes incredibly important. This alliance positions Dynata at the forefront of a market that is increasingly reliant on precise, actionable data insights, empowering brands to strategically navigate their marketing strategies with confidence and clarity.
About Data Axle
Data Axle stands as a leader in the field of data solutions, focusing on creating meaningful connections between companies and their consumers. The company utilizes data, artificial intelligence, and technology to produce authentic personalized experiences aimed at enhancing business performance. With a legacy of over five decades, Data Axle has been recognized for its innovative B2B and B2C solutions and its commitment to exceptional service. For more information, visit www.data-axle.com.
About Dynata
Dynata is acknowledged as the world’s largest supplier of first-party data for insights, activation, and measurement. With a global reach of 70 million consumers and business professionals, Dynata leverages an extensive database of individual profile attributes collected through surveys. The company has developed innovative services around its first-party data to deliver customer insights that span the entire marketing continuum, which includes campaign activation and measuring return on investment. Dynata serves a diverse range of clients, including over 6,000 market research organizations, media enterprises, advertising agencies, and corporate customers across several continents.
Data Axle provides Dynata with access to an extensive match key file, which consists of over two billion digital identifiers. These identifiers are crucial in connecting consumer signals with actionable intelligence, effectively positioning Dynata and its clients to navigate the complexities of modern marketing while prioritizing consumer privacy. The current digital marketplace is characterized by fragmented signals and increasing privacy regulations, making this integration a transformative step for Dynata’s identity infrastructure.
As third-party cookies are phased out and consumer privacy concerns heighten, the necessity for reliable identity resolution has never been more critical. With the incorporation of Data Axle’s comprehensive identity data, Dynata empowers brands with enhanced capabilities to enrich their consumer datasets. This enriched data allows marketers to engage with audiences across various digital channels with a level of precision previously unattainable. It provides brands with a clearer, more holistic view of their customer journeys, thereby facilitating informed decision-making in a complex marketing ecosystem.
Deirdre Thomas, the Chief Product Officer at Dynata, emphasized the importance of this expanded collaboration, stating, "Our mission at Dynata is to empower brands to make truly confident decisions through the unparalleled power of our first-party data and seamless media ecosystem connectivity." Thomas further articulated that through this partnership, Dynata aims to deepen the understanding client companies have of their customers, enabling effective outreach to pivotal audiences across the marketing spectrum. This collaboration not only promises measurable impact but is also geared towards future-proofing brands in an ever-evolving landscape.
Dynata assists its clientele in onboarding first-party data and extracting richer insights regarding consumer behaviors and attitudes. Such insights are invaluable for targeting priority audiences across a multitude of channels, including programmatic advertising and social media platforms. Furthermore, Data Axle’s repository of two billion identifiers brings an undeniable advantage within the current identity framework, allowing for consistent resolution of identities and adherence to stringent privacy standards.
Andy Frawley, CEO of Data Axle, remarked on Dynata's reputation for integrating high-quality data effectively with advanced insight platforms. He expressed pride in the foundational role Data Axle plays in enhancing Dynata’s identity resolution capabilities. This collaboration is indicative of both companies' commitment to driving innovation while ensuring responsible data utilization for the benefit of the marketing industry.
In an age where digital advertising is rapidly shifting towards durable identifiers and comprehensive measurement strategies, the capacity to unify signals across diverse devices and channels becomes incredibly important. This alliance positions Dynata at the forefront of a market that is increasingly reliant on precise, actionable data insights, empowering brands to strategically navigate their marketing strategies with confidence and clarity.
About Data Axle
Data Axle stands as a leader in the field of data solutions, focusing on creating meaningful connections between companies and their consumers. The company utilizes data, artificial intelligence, and technology to produce authentic personalized experiences aimed at enhancing business performance. With a legacy of over five decades, Data Axle has been recognized for its innovative B2B and B2C solutions and its commitment to exceptional service. For more information, visit www.data-axle.com.
About Dynata
Dynata is acknowledged as the world’s largest supplier of first-party data for insights, activation, and measurement. With a global reach of 70 million consumers and business professionals, Dynata leverages an extensive database of individual profile attributes collected through surveys. The company has developed innovative services around its first-party data to deliver customer insights that span the entire marketing continuum, which includes campaign activation and measuring return on investment. Dynata serves a diverse range of clients, including over 6,000 market research organizations, media enterprises, advertising agencies, and corporate customers across several continents.
Topics Business Technology）
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