#Japan #Tokyo #Ash Concept #Papillon Band #GentaChie

Introducing the Papillon Band

On June 18th, Ash Concept, based in Taito, Tokyo, will unveil the Papillon Band, an original silicone product from their brand +d. This unique silicone band is designed to resemble a butterfly resting on your belongings, adding a touch of whimsy to everyday tasks.

Uniquely Designed for Versatile Use

The Papillon Band is ingeniously crafted for practical applications. Simply wrap it around your items and hook one wing to the other—magic happens as it transforms into a butterfly! Whether you're organizing your earphones, charging cables, or sealing bag openings, this silicone accessory shines in functionality. Even your school supplies can enjoy a creative twist with this playful design, making mundane objects cheerful and vibrant.

A Whimsical Transformation

As you twist and secure the items, the Papillon Band brings forth the illusion of a butterfly resting delicately on them. This clever design rejuvenates mundane tools like charging cords, stationery, and earphones, turning them into delightful and eye-catching accessories.

Thoughtful Design Elements

The butterfly's shape and the angle of its wings are crucial to its lifelike appearance. Butterflies adjust their wings to gather sunlight and warm their bodies, preparing for flight. The Papillon Band captures this essence, offering a rounded shape that evokes the image of a butterfly settling on a flower, perfect for bringing joy and inspiration to your day.

Ideal for Marking and Accessorizing

Not only does the Papillon Band serve as a charming marker for glasses or a stylish addition to your child's hair accessories, but it's also washable with detergent. This feature makes it practical for outings like picnics or outdoor fun without having to worry about stains. As an umbrella marker, it adds a vivid touch to your entrance by transforming ordinary umbrella racks into enchanting displays!

A Symbol of Happiness and Sharing

The butterfly is often associated with celebrations and good fortune due to its ability to be retied, symbolizing ongoing joy. Its silhouette is embraced worldwide as a symbol of hope and happiness. Share the small blessings it brings into your everyday life or give it as a thoughtful gift to someone special.

Designer Insight

The design duo GentaChie, consisting of Genta Kanayama and Chie Kanayama, expresses their vision: “At the moment you tie something together with the Papillon Band, a delightful butterfly appears. This silicone band isn’t just a practical item; it's a joyful accessory and a marking tool that brings you luck!”

About GentaChie

Graduates from Kuwasawa Design School, Genta and Chie started their company, Genta Design, in 2004. With a name change in 2019 to GentaChie Design, they cover a broad spectrum of design work, from household items and fashion to medical equipment. Their awards include the Good Design Award and the iF Product Design Award from Germany.

Product Details

The Papillon Band is priced at ¥1,485 (including tax) and comes in packs of three. Each individual band measures approximately W91×D3×H25mm with a weight of about 2g. Made from silicone, it is heat resistant up to 120°C and can withstand cold temperatures down to -40°C.

Available colors include:

• - Black
• - Blue
• - Green
• - Gray
• - Pink
• - Purple
• - White
• - Yellow

You can find the Papillon Band at KONCENT, Ash Concept's flagship store, and various lifestyle shops, starting June 18th. For more information, visit the product page linked below.

About Ash Concept

Founded in 2002 by CEO Hideyoshi Nagoya, Ash Concept aims to revitalize society through design. They create and sell a variety of original products, including the +d brand, which is dedicated to delivering the messages and emotions embedded in their designs to the world. Discover more about their vision at Ash Concept's website.

Visit +d | Papillon Band

Explore the captivating world of +d and their designs at +d's website. Join them on a journey where creators breathe life into objects, sharing smiles and emotion with you.