L&E Research and Qrious Insight Collaborate for Enhanced Behavioral Data Analytics
In a significant move aimed at revolutionizing the field of qualitative research, L&E Research has recently announced a strategic collaboration with Qrious Insight, a leader in behavioral analytics. Founded in 1984, LE Research has built a solid reputation as a trusted partner for qualitative research recruitment and insights, while Qrious Insight has gained acclaim for its expertise in behavioral data.
The focus of this partnership is to integrate Qrious Insight's innovative passive metering technology into LE’s extensive array of panel applications and websites. This integration is poised to create a new paradigm for researchers and brands by allowing them to enrich their surveys and qualitative insights with real-time behavioral data. By monitoring various aspects such as app usage, website visits, ad exposure, and search activities, both companies aim to create a synergistic effect that enhances research capabilities.
One of the most promising facets of this collaboration is the ability for LE Research to carry out dynamic profiling of panelists based on their behavioral patterns. The result is an enhanced targeting and recruitment process that not only identifies the right participants but also opens new doors for research opportunities. Importantly, consumers will benefit from a less intrusive research experience. The updates allow for passive income opportunities for participants, effectively addressing common concerns regarding data quality and participant fatigue.
Brett Watkins, the CEO of LE Research, expresses his excitement about the partnership, stating that it enables research solutions capable of fundamentally disrupting traditional insights methods. He notes, “Research began as an anthropological study of human behavior, and now we can offer brands and researchers the unique opportunity to observe and engage with consumers about their brand interactions.”
Watkins highlights a frequent pain point within qualitative research: the exhaustive and extensive questioning surrounding demographics and behaviors, which often fails to lead to meaningful brand engagements. He argues that this collaboration stands to alleviate these challenges significantly.
On the other side, Andrew Moffatt, CEO of Qrious Insight, articulates the importance of this enhanced integration, emphasizing that traditional market research is often limited to what people verbally express. By tapping into real behavioral data, researchers can observe a more authentic picture that mitigates the gap between what individuals say and what they actually do. Moffatt notes that this partnership aims to construct a comprehensive behavioral data network, which serves as a cornerstone for smarter research practices, fortified analytics, and predictive AI applications across the landscape of market research.
LE Research, known for its outstanding service and high client satisfaction ratings—achieving a remarkable 95% of clients describing their experience as 'highly recommended'—continues to set standards in brand research across the United States. This innovative partnership with Qrious Insight not only promises to bolster LE Research's existing capabilities but also reflects a broader shift towards embracing advanced analytics and behavioral insights in understanding consumer interactions at a deeper level.
Qrious Insight's advanced technology and methodologies help decode digital behavior into actionable insights. By collaborating with organizations that have first-party audiences, Qrious can build a robust network of behavioral data, empowering companies to better anticipate and serve their customer needs. These two pioneering companies are now positioned at the forefront of a movement to redefine how behavioral analytics can synergize with qualitative insights to enhance the overall market research landscape.
The focus of this partnership is to integrate Qrious Insight's innovative passive metering technology into LE’s extensive array of panel applications and websites. This integration is poised to create a new paradigm for researchers and brands by allowing them to enrich their surveys and qualitative insights with real-time behavioral data. By monitoring various aspects such as app usage, website visits, ad exposure, and search activities, both companies aim to create a synergistic effect that enhances research capabilities.
One of the most promising facets of this collaboration is the ability for LE Research to carry out dynamic profiling of panelists based on their behavioral patterns. The result is an enhanced targeting and recruitment process that not only identifies the right participants but also opens new doors for research opportunities. Importantly, consumers will benefit from a less intrusive research experience. The updates allow for passive income opportunities for participants, effectively addressing common concerns regarding data quality and participant fatigue.
Brett Watkins, the CEO of LE Research, expresses his excitement about the partnership, stating that it enables research solutions capable of fundamentally disrupting traditional insights methods. He notes, “Research began as an anthropological study of human behavior, and now we can offer brands and researchers the unique opportunity to observe and engage with consumers about their brand interactions.”
Watkins highlights a frequent pain point within qualitative research: the exhaustive and extensive questioning surrounding demographics and behaviors, which often fails to lead to meaningful brand engagements. He argues that this collaboration stands to alleviate these challenges significantly.
On the other side, Andrew Moffatt, CEO of Qrious Insight, articulates the importance of this enhanced integration, emphasizing that traditional market research is often limited to what people verbally express. By tapping into real behavioral data, researchers can observe a more authentic picture that mitigates the gap between what individuals say and what they actually do. Moffatt notes that this partnership aims to construct a comprehensive behavioral data network, which serves as a cornerstone for smarter research practices, fortified analytics, and predictive AI applications across the landscape of market research.
LE Research, known for its outstanding service and high client satisfaction ratings—achieving a remarkable 95% of clients describing their experience as 'highly recommended'—continues to set standards in brand research across the United States. This innovative partnership with Qrious Insight not only promises to bolster LE Research's existing capabilities but also reflects a broader shift towards embracing advanced analytics and behavioral insights in understanding consumer interactions at a deeper level.
Qrious Insight's advanced technology and methodologies help decode digital behavior into actionable insights. By collaborating with organizations that have first-party audiences, Qrious can build a robust network of behavioral data, empowering companies to better anticipate and serve their customer needs. These two pioneering companies are now positioned at the forefront of a movement to redefine how behavioral analytics can synergize with qualitative insights to enhance the overall market research landscape.
Topics Consumer Products & Retail）
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