#Japan #Tokyo #Gyutan #Beef Tongue #Yurakucho

Gyutan no Lemon Opening in Yurakucho!

Gyutan no Lemon, a distinguished beef tongue specialty restaurant, is set to open its new location in Yurakucho, Tokyo, on May 14, 2025. This grand opening marks the establishment's fourth branch, following the tremendous success of its previous outlets. The restaurant is strategically located just a five-minute walk from JR Yurakucho Station, making it an easily accessible dining spot for both locals and visitors.

The new Yurakucho store boasts a sophisticated and sleek interior design, distinguishing it from earlier locations. With 16 counter seats arranged in a unique ‘J’ shape, diners will have an intimate experience, not only enjoying their meals but also closely observing the thrilling grilling process of their dishes. The highlight of dining at Gyutan no Lemon is the performance of skilled chefs cutting and serving the beef tongue right before your eyes, engaging all senses—a true feast for the eyes, ears, and nose, promising an unforgettable beef tongue experience.

Signature Menu Highlights

Starting with the greatly anticipated 'KIWAMI' set and the luxurious 'BEEF TRIO' set, the restaurant has curated a menu that evokes richness and satisfaction. The 'KIWAMI' set features the signature 'Kiwami' steak made from the prized tongue root (tan moto), which is known for its exquisite quality and taste. This ultra-thick cut is grilled to perfection over high-end binchotan charcoal, ensuring a juicy and tender texture.

The 'BEEF TRIO' set offers a diverse sampling of three types of grilled meats, including three cuts of 'Kiwami' steak, traditional beef tongue, and premium A5 wagyu kalbi, presenting a truly indulgent meat experience. The beef tongue in this set is marinated overnight in salt koji and then grilled to a delightful crispness, creating a rich flavor that captivates every bite.

Both sets are served with a variety of sides, including salad, beef tongue soup, tororo, and a choice of rice or curry, all designed to complement the main dishes perfectly—which is part of the philosophy behind the menu at Gyutan no Lemon.

Beyond the Standard Fare

In addition to the set menus, the Yurakucho location offers a la carte options, allowing guests to explore various beef tongue dishes to their heart's content. The 'Negi Shio Gyutan Yaki', or grilled beef tongue with green onion, is a must-try item, expertly prepared to highlight the balance of flavor and texture.

Other available dishes include A5 wagyu kalbi and special sukiyaki options featuring A5 wagyu beef, ideal for pairing with drinks or rice.

Dining Experience and Philosophy

Gyutan no Lemon is renowned not only for the exceptional quality of its beef tongue but also for its dedication to providing the ultimate dining experience. Each component of the meal, from the rice to the side dishes, has been carefully selected to enhance the primary flavors of the beef tongue. The rice served at Gyutan no Lemon is a blend of seasonal premium grains sourced from a prestigious Kyoto rice maker, cooked using a traditional method that ensures perfect texture and sweetness.

Expansion and Popularity Growth

Since the launch of its first store in Shinjuku in 2018, Gyutan no Lemon has been rapidly expanding. Its first location quickly gained popularity, reaching a monthly sales peak of ¥51 million, with most customers being international travelers driven by social media buzz. Following recent openings in Osaka and Asakusa, the Yurakucho store reflects the growing interest in the brand.

The brand's recognition has also soared, appearing in various media outlets, including TV and manga, which has only further boosted its popularity.

As the company looks to solidify its place in the competitive Tokyo dining scene, it plans additional openings to allow even more patrons to enjoy its luxurious beef tongue offerings. With enthusiasts already encouraging its rapid growth and media coverage, Gyutan no Lemon is poised to set a high standard in premium casual dining.

This new location in Yurakucho is more than just a restaurant; it is a culinary experience that promises to deliver unforgettable flavors and a unique atmosphere. Be sure to mark your calendars for May 14, 2025, to join in the celebration of its grand opening!

Restaurant Details

• - Name: Gyutan no Lemon Yurakucho Branch
• - Address: 1-2-7 Yurakucho, Chiyoda City, Tokyo, 2nd Floor Kaneda Building
• - Phone: 03-6550-8848
• - Seating: 16 counter seats
• - Grand Opening: May 14, 2025
• - Hours: 11:30 AM - 3:00 PM (last order 2:30 PM), 5:00 PM - 9:30 PM (last order 9:00 PM)
• - Closed: Tuesdays
• - Reservations: Available via phone or Tabelog (coming soon)